The Marketing & Communications Manager supports all aspects of ACPA's marketing and communications, including social media, website, digital/traditional content, public relations, support for member programs, acquisition and retention, communications with families, and management of vendors. This is an opportunity to carve your own path, using an entrepreneurial lens, and lead ACPA's digital marketing future. You will be part of a dynamic, synergistic, and high performing team with transformational change on the horizon.
This individual will contribute to the ongoing transformation of ACPA’s brand and identity, and serve as a leader within the national office team.
Essential Job Functions and Personal Attributes:
Working with the team, create an overall digital content strategy to amplify ACPA's reach, expand our audience, deepen the engagement of our members to improve member retention and increase brand awareness of events, programs and products
Create visual stories and videos to be used intermittently on the ACPA website and in marketing through social media posts and emails
Shape and execute the overall social media strategy
Serve as the main content manager for all social media accounts; write, edit, gather content from team members and approve all content
Establish benchmarks for social media channel performance, experiment with tactics to improve and track progress through analytics reports
Collateral, Fundraising, & Email Marketing
Create content for announcements of ACPA publications, including Family Services Publications, the Cleft Palate Craniofacial Journal (CPCJ), ACPA, educational events and other products
Create an email strategy to increase member loyalty, product sales and event registrations, and reach member prospects
Create collateral, which could include toolkits for members and teams, annual meeting and other education material, education plan marketing, as well as donor and fundraising material and annual reports
Web Maintenance and Optimization
Responsible for overall content and quality of the website, including website news content, blog, and ACPA Online Community
Grow ACPA brand awareness and recognition, including critical long-term SEO projects
Working with staff, review content on an ongoing basis to ensure website is current and accurate
Clinical Journal ('CPCJ'), and ACPA Family Services
Serve as main point of contact for the publisher to facilitate work of 'CPCJ', including editorial touch base calls, analytics reporting, and meetings as required.
Responds to, and supports inquiries submitted by families and individuals, to ACPA’s Family Services email account
Oversees development of Family Service publications, including planning and implementation. Utilizes a business planning process to evaluate program sustainability, and measure usage/value
You have a razor-sharp focus on taking projects from implementation to completion
You possess leadership qualities including empathy and accountability, to form strong relationships with internal and external stakeholders
You have a background in association or nonprofit management
You are flexible and understand the need to be nimble in a small organization
You have the ability for occasional travel, less than 10%
You get excited about new digital technology and methods of execution, constantly searching for new innovations
Please submit a resume, and cover letter. In your cover letter, please include your required salary range.
Bachelor’s degree, communications or marketing preferred
Strong business and promotional writing, oral communication and presentation skills
Experience in managing multiple business social media and email accounts, and utilizing technologies to increase followers and engagement
Experience with Canva, Photoshop, Illustrator and/or InDesign to edit and/or create branded social media graphics and the ability to advise on and edit video content into social media clips as needed
Strong organization and project management skills to manage internal and external workflow processes
Commitment to and belief in ACPA's mission
Adhere to ACPA’s Policies and Procedures, applicable GDPR, federal, state, and local laws
Additional information and benefits:
Excellent Health/Dental/Vision Insurance (employee coverage paid 100%), employer retirement plan contribution, wellness benefits, and more.
About American Cleft Palate-Craniofacial Association
The American Cleft Palate-Craniofacial Association (ACPA) is a non-profit 501(c)(3) association of individuals and healthcare professionals who are interested in clinical care and research advancements for those affected by cleft and craniofacial conditions.
ACPA works to support the care of individuals affected by cleft and craniofacial conditions. These patients require care from a variety of specialists over time, and ACPA optimizes outcomes for individuals with oral cleft and craniofacial conditions through education, support, research and interdisciplinary team care.