Manager, Membership Marketing

The International Society for Pharmaceutical Engineering (ISPE) is the world’s largest not-for-profit association serving its Members by leading scientific, technical and regulatory advancement throughout the entire pharmaceutical life cycle.

ISPE delivers technical and operational solutions to support our Members across the global pharmaceutical and bio pharmaceutical industry in the manufacture of quality medicines for patients.  We are committed to the advancement of the educational and technical efficiency of its members through forums for the exchange of ideas and practical experience.

ISPE is seeking a Membership Marketing Manager who is responsible for driving membership growth and retention while working closely with the Senior Director of Membership.  The Membership Marketing Manager “owns” the member growth and retention initiatives and responsibilities.  This role works with cross-functional teams, creates marketing campaigns and great copy and stays current with the latest trends and best practices in online marketing and digital experiences focusing on digital experience and online user experience.

Essential Functions

• Responsible for growing and maintaining membership and is recognized as a key stakeholder for Membership Value Stream
• Execute membership strategy to drive aggressive membership goals for growth and retention
• Partner with marketing and business leaders and chapters to develop and implement campaigns and initiatives to increase and retain membership
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Analyze a variety of organic and paid acquisition channels such as content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Analyze market trends and prepare forecasts
• Serve as primary staff liaison to the International Membership Development Committee
• Develop agendas, participate in and/or lead meetings presenting relevant and valuable data
• Track and report current and historical membership counts trends, make recommendations to impact outreach and other activities based on trends
• Evaluate recruitment and retention efforts for effectiveness
• Develop member onboarding programs
• Develop and take ownership for retention programs/outreach
• Identify and test new markets for membership growth
• Oversee and approve marketing material, from digital to print assets
• Develop and create renewal outreach strategy and processes with keen understanding of member experience through all phases of member join/renewal processes and make improvement recommendations
• Measure and report on the performance of outreach and renewal campaigns in collaboration with other department(s) as appropriate
• Develop and administer surveys to determine satisfaction with membership and other programs/benefits
• Identify “at-risk” members and determine appropriate initiatives for retention
• Represent membership at industry and ISPE trade shows/conferences
• Create member personas in collaboration with other department(s) as appropriate
• Collect, create, and edit materials for monthly ISPE Update email blast distribution.
• Survey/talk with existing members to identify their likes and pain points with ISPE membership and target messaging as appropriate to address feedback
• Manage all aspects of group membership including providing enhancements to the program