Manages and directs the community's marketing, print and internet advertising, sales activities, leasing team members, and other resources to achieve established revenue, occupancy, resident retention, and leasing goals and objectives. JOB DESCRIPTION Essential Responsibilities: - 1. Ensures achievement of the community's revenue and occupancy goals by directing the community's marketing,advertising and sales activities, overseeing on-site traffic, ensuring an appropriate inventory of "ready" apartments,setting rent pricing and concessions, and monitoring the day-to-day sales and leasing activities.
- 2.Stays informed about current market and competitor conditions that may impact the community's occupancy andsales results, develops and implements short-and long-term marketing plans and goals to sustain occupancy, andimplements creative strategies around pricing, concessions, leasing incentives, and advertising to boost traffic andleases.
- 3.Develops print and internet advertising strategies, uses available technology to promote the community andcommunicate with potential prospects, and uses the Company's property management software to generate salesand leasing reports to monitor results.
- 4.Works with the maintenance team to ensure the physical aspects of the community meet the Company's standardsfor overall appearance and safety, and develops activities and programs to enhance the salability of the apartmentsand community as a whole by regularly inspecting "ready" units for marketability, creating mini-models and usingother merchandising techniques promote the apartment and community to prospective applicants.
- 5.Actively participates in the leasing process by generating and monitoring traffic, leasing apartments, qualifyingprospects, preparing lease documentation, and completing move-in procedures in accordance with establishedpolicies and procedures.
- 6.Reviews and analyzes financial reports, shop reports, traffic and closing ratios, and other operational reports toidentify and resolve issues impacting leasing performance, and accesses the Company's internal resources asneeded to support solution strategies. Makes presentations about marketing and leasing strategies and results toclients, owners, and other business managers.
- 7.Oversees the lease renewal program, including sponsoringvarious resident lease renewal functions, managing thecommunication and notification process, and assisting with resident move-outs as necessary.
- 8.Responds quickly and courteously to resident and client/owner concerns and questions, and takes prompt action tosolve problems and/or document and convey resident or other requests to the appropriate individual(s).
- 9.Supervises the community's leasing team members by interviewing, hiring, orienting, and training employees, andmanages their performance in accordance with Company policies, values, and business practices.
Other Responsibilities: - Completes various accounting, financial, administrative, and other reports and performs other duties as assigned oras necessary.
Organizational Responsibilities: - Follows established policies and procedures by monitoring and ensuring compliance with regulatory requirements, organizational standards, and operational processes related to area(s) of responsibility and reporting violations or infractions to appropriate individual(s).
- Practices proper safety techniques in accordance with Company, community, and departmental policies, procedures, and standards by immediately reporting any mechanical or electrical equipment malfunctions, employee/visitor/resident injuries or accidents, or other safety issues to appropriate individual(s).
- Identifies areas for improvement and offers suggestions to improve the community's efficiency, profitability, and productivity.
- Keeps abreast of current changes in technology, leasing and sales tools, processes, and standards within the industry and area(s) of responsibility by attending internal and external training programs and by accessing other sources of information, and applies knowledge and practices to area(s) of responsibility.
Working Conditions: - Incumbents work in an office environment, but also may have frequent exposure to outside elements wheretemperature, weather, odors, and/or landscape may be unpleasant and/or hazardous.
Physical Demands: - Incumbents must be able tophysically access all exterior and interior parts of the community and amenities.
- Incumbents must be able to push, pull, lift, carry, or maneuver weights of up to twenty (20) pounds independentlyand fifty (50) pounds with assistance.
- Routine, local travel may be required to attend training classes, conduct market research, or other situationsnecessary for the accomplishment of some or all of the daily responsibilities of this position.
- Must be able to work a flexible work schedule, which may include weekends and/or holidays.
Required Licenses or Certifications: - Incumbents must have all licenses and/or certifications as required by State and Local jurisdictions.
- Incumbents must have valid driver's license to drive a golf cart on property.
Knowledge, Skills, Abilities: - Demonstrated ability to read, write, and communicate effectively to comprehend and complete legal documents, selland explain apartment features, and answer questions.
- Proficiency in executing sales skills, such as generating sales leads, conducting sales presentations, qualifyingprospects, and closing.
- Demonstrated proficiency in word processing, spreadsheet, property management applications (preferably Yardiand/or One Site), and database management programs in order to complete required reports and employmentdocuments.
- Demonstrated mathematical skills necessary to add, subtract, multiply, and divide numbers, decimals, and fractions,and calculate percent's in order to complete financial records, budgets, and other fiscal reporting information.
- Demonstrated management and supervisory skills sufficient to lead, direct, evaluate, and mentor subordinate andpeer employee staff.
- Proficiency and fluency in using the internet for marketing, advertising, and sales-related circumstances, includingusing Craigslist, Google and other search engines, and navigating the internet and websites.
- High School diploma, GED or an employment history that demonstrates the application and usage of a sales,marketing, internet and customer service background sufficient to resolve customer complaints and issues andcomplete financial records, documents, and reports.
Greystar will consider for employment qualified applicants with arrest and conviction records. |
