Trupanion is a leading provider of medical insurance for cats and dogs in North America. Our mission is to help the pets we all love receive the veterinary care they need. At Trupanion, we offer a collaborative, casual, and pet-friendly environment where everyone is encouraged to be themselves.
At Trupanion, we are looking for team members who have a global point of view, who are inclusive, understand developing processes and solutions at scale, and who bring customer-focused enthusiasm and ambition to the table. We are a company of doers, of problem solvers, of figure-it-outers. We have fun and we work hard. This is truly a growth company with a diverse team of contributors and a set of core values that people can feel every day in the communities we serve.
We are seeking a Content Manager to join the content and creative brand services team. This role will be responsible for building and maintaining a content pipeline to meet the needs of the business. The ideal candidate will have experience in building relevant and easy to consume content from scratch through internal interviews and independent research. This person will be responsible for creating a variety of content media - aligned to persona demographics and customer journeys - including editorial content, blog posts, eCommerce content, brand and community campaigns, infographics, white papers, SEO-focused webpages, video content, and webinars.
An ideal candidate is organized with strong communication skills. This role provides support for the ongoing development of Creative Content initiatives, with a specific focus on lead generation and creating new group partnerships, and encourages innovation in context within channels within the greater Trupanion business. Job duties include leading projects like running Facebook ad campaigns for industry-specific webinars and supporting our existing partnerships and supporting the growth of the program through developing new initiatives.
Be the focal point of content requests, whether you are creating it, editing it, or supporting other content needs on the team.
Collaborate with sales and marketing to identify content needs, updates and revisions, as well as formulating a content roadmap/calendar
Research and contribute creative ideas to support key content goals, such as increasing conversion rates in the sales funnel, growing blog subscribers, developing engaging content for both BtoC and BtoB audiences, growing inbound organic traffic, and more.
Spearhead tasks regarding content as well as editorial strategy
Brainstorm with editorial team members to develop new ideas for content
Collaborate with design to ensure engaging, easy to consume and differentiated content
Work with digital marketing to support social, partnership, and distribution channel collaboration, SEO/SEM objectives and conversion driving campaigns.
Exceptional writing and editing skills, with a deep-rooted understanding of what it takes to engage readers with riveting content
5 - 7 years of proven experience in digital content marketing
Experience writing and editing marketing content and sales enablement materials
An understanding of the goals of a content marketing role, and familiar with production timelines and deliverables
Comfortable in using data analytics to measure and continually improve the impact of content on lead generation, thought leadership, and sales enablement
The ability to work well within and across teams and give and receive constructive feedback.
Have experience with Adobe Creative Cloud Software, as well as cloud-based file-sharing and project management tools
Be flexible, adaptive with regard to work-flow and developing strategies and processes
Experience working with and leading-both a design team and copywriters
Strong project management skills and ability to handle multiple projects/campaigns at once
Benefits and Perks:
Full medical, dental, and vision benefits at no cost to the employee
Four weeks paid time off
Five-week sabbatical after five years of employment
Restricted Stock Units
Open, casual, pet-friendly, and fun office environment
Free dog walking services for office pets during business hours
Free medical health insurance for your pet (1 dog or cat)
Paid time off to volunteer at nonprofit organizations
Free on-site gym
We're all about helping pets. We promote a cohesive and nimble team environment, and we hire, develop and promote team members. We trust each other. We are transparent and honest. We care about one another and want to see our team members succeed, personally and professionally. We strive to promote from within and reduce bureaucracy to allow creative thinking. We're focused on providing continuous training and support to all team members to encourage long-term happiness and success.
Take a look inside our office and see for yourself:
At Trupanion, we achieve great things together when we are:
Caring: We are kind to each other and assume positive intent.
Collaborative: We work together to achieve company goals (we not me).
Courageous: We are determined, take risks, and make bold moves.
Curious: We seek new information to continually better ourselves and our work.
Honest: We believe candid communication leads to successful teamwork.
Inclusive: We welcome and value all people and perspectives.
Nimble: We readily adapt and evolve in pursuit of progress and innovation.
For more information about Trupanion, visithttp://trupanion.com/about
Trupanion is an equal opportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds, abilities, perspectives, and skills.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.