Washington University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, genetic information, disability, or protected veteran status.
University Advancement at Washington University is seeking a talented, forward-thinking individual to join its Advancement Communications team as the Director of Digital Strategy. With a deep and ever-evolving knowledge of digital best practices and analytics, this team member will lead and implement infrastructure and strategy for most of University Advancement’s public-facing digital properties. They will grow collaborative relationships to coordinate and optimize digital content and user experience in service to University Advancement’s engagement and fundraising goals. This is a new position for Advancement Communications and its parent department, University Advancement. We are transitioning many of our communications practices and strategies to a digital-first approach and need a visionary leader to help us be successful. The Director of Digital Strategy will have the opportunity to hire a staff member and work toward building a digital team in Advancement Communications.
PRIMARY DUTIES AND RESPONSIBILITIES:
Lead the strategic development and implementation of policies and practices to improve overall efficiency, effectiveness, compliance, and management of University Advancement’s digital marketing/communications properties, including websites, broadcast email communication, digital campaigns, social media channels, and mobile applications. Analyze and report on digital properties’ performance and other factors.
Oversee management, governance, quality control, scheduling, and brand/style standards of Advancement’s website, social media, and broadcast email efforts; make recommendations for additional staff and other resources.
Regularly work with leaders and partners to determine what public-facing digital communications services are needed by Advancement; research new ideas and technologies; define the details of the services and how they will be delivered; lead the design and implementation of those services.
Lead and manage Associate Director; provide guidance on professional development and career planning.
Perform other duties as assigned.
Undergraduate degree plus a minimum of seven years of experience with interactive marketing, communications, and/or information technology, preferably in higher education or advancement.
Experience with digital analytics and SEO.
Experience in digital marketing/communications strategy, realization, best practices, and compliance.
Demonstrated understanding of and commitment to web standards, including web accessibility standards, and professionalism.
Experience working in a fast-paced environment and the ability to prioritize and self-manage multiple projects simultaneously.
Demonstrated aptitude to quickly and effectively adapt to new circumstances and technologies.
Experience with use of business applications in web-based environments.
Ability to estimate resource needs.
Strong desire to develop new knowledge and professional skills on a continual basis.
Excellent organizational and communication skills, both oral and written.
Ability to work and communicate effectively with internal and external partners.
Ability to work with only general supervision.
Ability to think logically.
Excellent interpersonal skills and the ability to interact with colleagues at every level.
Three to five years of experience in managing professional staff.
Experience working with external software vendors, supervising RFP process, and managing relationships with external software vendors.
Prior experience in a higher education (especially advancement) technology environment.
Experience supervising technology integrations with CRM systems, such as SalesForce or Slate.
Experience using WordPress or similar.
Experience managing social media strategy for an organization or business.
This position is full-time and works approximately 37.5 hours per week.
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. Current employees applying for a new position within the university may be subject to this requirement. The screenings will include a criminal background check and, as applicable for the position, other background checks, drug screen, employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Internal Applicant Instruction:
Please attach a copy of your most current signed performance evaluation (completed within the last 18 months) to your online account. If you have not received a performance evaluation, you may provide two current signed letters of recommendation (written within the last 18 months), preferably to include one letter from either a current or recent former supervisor. To attach these documents, go to: My Career Tools, Add Attachment, Attachment Type – Performance Reviews or Letters of Recommendation.
Department Name/Job Location:
This position is in the Department of University Advancement. This position is for the Danforth Campus.
Washington University in St. Louis, a medium-sized, independent university, is dedicated to challenging its faculty and students alike to seek new knowledge and greater understanding of an ever-changing, multicultural world. The University offers more than 90 programs and almost 1,500 courses leading to bachelor's, master's and doctoral degrees in a broad spectrum of traditional and interdisciplinary fields, with additional opportunities for minor concentrations and individualized programs. The faculty is composed of scholars, scientists, artists and members of the learned professions. They serve society by teaching; by adding to the store of human art, creativity, understanding, and wisdom; and by providing direct services, such as health care.