Virginia Tech would like to invite applicants for the position of:
Director of Communications and Marketing -- Virginia Tech Innovation Campus (Job no: 515880)
The Virginia Tech Innovation Campus in the greater Washington D.C., metro area -- a bold, new vision for graduate tech education announced as part of the Commonwealth’s successful bid to attract Amazon’s HQ2 -- is hiring a director of communications and marketing. This position will be on site in Alexandria at the new Innovation Campus HQ.
The director serves as the lead communications and marketing advisor for the Vice President and Executive Director of the Innovation Campus, providing strategic and day-to-day guidance on a wide range of topics, issues, and strategies for positioning the campus, upholding high ethical standards and advancing its mission and elevating the university. The director will lead and implement a comprehensive, integrated communications and marketing program to increase the visibility and brand awareness of the start-up campus and develop, execute, measure, and refine multi-channel marketing and communications campaigns that align with the strategic goals of the Innovation Campus and university. Strategic marketing and communications will attract new students, engage with public and private partners, promote diversity and inclusion and inspire philanthropic support. The director will lead branding, marketing, design, digital, editorial, messaging and public relations efforts for the new campus and its academic programs to elevate the visibility and understanding of the Innovation Campus’s unique vision.
The director will also:
Develop and lead execution of the campus communications strategy; effectively emphasizing core campus strengths and priorities across platforms including content creation.
Advance the visibility of the campus and highlight its unique assets through placemaking and marketing activities.
Create, execute and evaluate a wide variety of communications assets and materials -- including Web sites, social media content, data informed marketing strategies, news and feature stories, speeches, media pitches, publications, and similar items.
Collaborate with the Assistant Vice Provost for Enrollment Management for Strategic Initiatives and the university’s Senior Director of Marketing and Brand Management to enact effective strategies that will achieve the graduate and enrollment degree goals of the Innovation Campus and the university’s commitment to Virginia’s Tech Talent Investment Program.
Collaborate with members of the D.C. area advancement team and team members in the D.C. metro area, to pursue and promote the overall institutional goals related to fundraising, and partner engagement.
Work across Virginia Tech locations around the Commonwealth to develop a multi-year plan, including metrics, for advancing the visibility and understanding of the Innovation Campus and its impact to targeted audiences.