Since 1929, The Orme School has been a leader in independent boarding school education in the United States. The Assistant Director of Marketing and Admissions is an integral part of our small community. This position reports directly to the Director of Admissions and is part of the institution’s Advancement Office. The Assistant Director of Marketing and Admissions performs a variety of complex duties associated with a highly confidential admissions and development function as well as assists with event management data.
Duties and Responsibilities: Assist in overseeing the Orme Brand Management Plan – Working on the recent successes the Advancement Office has seen, further develop and execute a long and short term marketing and outreach plan including, but not limited to, digital marketing, print marketing, advertising, special events that support Orme and assist and ensure that all departments accurately represent the brand in all publications.
Social Media Management – Take the lead on developing a comprehensive Social Media strategy for the school including updating and managing a Social Media calendar, developing regular posts for all social media channels, maintaining and growing the number of followers on all social media channels, monitoring comments and messages on all social media channels and developing and executing an analytically driven approach to the school’s social media posts that fits in line with the overall marketing strategy of the school.
Admissions Lead Management - The person in this position will work together with the Director of Admissions to collect all information on assigned admissions candidates and present complete folders to the Director of Admissions for approval for admissions. Complete folders should include collection of all educational records, financial records and interview notes. They will work with the Admissions Director to meet annual enrollment goals.
Admissions Tour Coordination – Work together with the Admissions Director to develop a on campus tour strategy which heavily involves student leaders. Maintain the Admissions Show Dorm, put together a general Orme School Tour map that has the ability to be individualized for each tour and assist with implementing a virtual tour. Work together with the staff and faculty to ensure that they are prepared for upcoming tours, assist the Admissions Director in scheduling tours and matching the correct student to each tour, assist the Admissions Director in matching leadership students to potential student zoom and on-line interviews, and ensure overall campus readiness for upcoming tours.
Orme Primavera Schools Foundation Fund Management – Working together with the Director of Admissions and all other advancement staff, develop a marketing plan to effectively solicit donations to this fund. Lead website oversight, print publication production and distribution and social media and electronic distribution planning.
Advancement Calendar Management – The Advancement Associate will develop and oversee all aspects of an Advancement Team Calendar. Management will include, but is not limited to: having all upcoming marketing publications, letters, bulletins, and social media posts planned out and recorded for execution, placing all in person and on-line meetings for all team members on the calendar, placing all upcoming team and department meetings for all team members on the calendar, recording all upcoming travel for all team members and noting any upcoming days off for all members on the calendar.
Other Responsibilities: Assist with planning and execution of special events including, but not limited to: Opening Day, Graduation, Reunion, Holiday Parties, School Fairs, Admissions and Development alumni and recruiting events, Summer Camp and Community Work Days. Act as a representative of Orme during these events. o Recommends initiatives and implements changes to improve quality and services. o Identifies and determines cause of problems; develops and presents recommendations for improvement of established processes and practices. o Maintains contact with constituents and solicits feedback for improved services o Prepares and submits reports as requested and required. o Recommend data and technology-driven marketing strategies. o Residential duties as assigned.
Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, be adept at multitasking and have excellent customer service skills. The items are representative of the knowledge, skills, abilities, education, and experience required or preferred. This position requires the ability to effectively establish and maintain cooperative working relationships within a diverse multicultural environment.
Skills: • Strong interpersonal, organizational, creative problem-solving skills, as well as, ability to be a self-starter and work independently. • Exceptional verbal, written, and research skills. • Excellent computer skills; proficiency in using word processing, Excel spreadsheets, database and web resources. • Experience with Blackbaud or experience with other relational databases is preferred. • Strong interpersonal skills and the ability to build relationships with stakeholders, including staff, external partners and donors.
Minimum 2 years relevant experience in marketing project management, 1-2 year experience in sales or admissions and 2-5 years of experience with Microsoft Office applications. Bachelors or equivalent education/experience.
About The Orme School
Boarding & Day, college preparatory school for grades 8-12.