Under the general direction and leadership of the Market Development Manager, this position will manage multiple projects in alignment with marketing goals to increase global customer awareness and interest in the Rockwell Automation suite of information software products, services and solutions.
The Content Program Manager will actively influence, coordinate and manage the outcome of assigned commercial activities necessary to promote information products and solutions. Such activities include communications for major programs, initiatives, content development, and amplification, and reporting from those activities.
The Content Program Manager will be responsible for the generation of content for programs which build customer interest in our products and business. Work with other Programs Managers and stakeholders to produce innovative marketing program tactics that drive traffic and content consumption. Helps plan and implement a wide variety of program channels including social media, advertising, trade shows, sales literature, web, and multimedia for assigned topics.
Supervise and coordinate work done by outside vendors for assigned projects. Assist Solutions and Demand Gen Managers with development of commercial strategies. Provide consistent metrics for assigned programs. Must possess working knowledge of marketing automation platforms, have great organizational skills and be able to work independently and within groups.
Written communication and development of communications in a fast-paced environment and support commercial programs for software products and solutions.
Direct marketing communications projects related to supported businesses or cross-business initiatives: establish agreed-upon goals and approach with Program Managers and business marketing for each project; work with and control the work done by outside vendors; measure and report results.
Professional and Technical Excellence
Produce and maintain written content calendarized plan for assigned program objectives incorporating the following: publicity, advertising, direct mail, collateral, sales promotion, social media, web, and media communications, etc. This plan folds into the commercial plan, which feeds demand generation, reputation and launch programs, channel and distributor marketing, and other Marketing programs.
Familiar with account-based marketing, digital marketing tactics and platforms required
Influence and energizing others to help reach business goals and objectives.
Identify new opportunities based on incoming data and develop proposals to use innovative tactics; work to obtain business approval.
Ensure that programs are delivered on time and within constraints as defined by the commercial plan and budget.
Collect and report metrics for assigned programs.
Inspiring Trust: Adhere to established departmental and company processes and procedures. Work within and lead teams with honesty, integrity, and fairness and promote open communication. Protect confidential information. Demonstrate accountability for results.
Adaptability: Demonstrate capability to work on multiple numbers and types of projects at any one time. Demonstrate flexibility to adapt to changing requirements and constraints on a daily basis. Work with project, cross-business, and cross-regional teams to leverage expertise where it is available to get the job done.
Collaboration and Teamwork: Effectively work within teams to deliver programs on time and within constraints as defined by the commercial plan and budget.
Cross-Cultural Competence: Work with cross-regional colleagues to proactively develop programs that can be leveraged in multiple regions of the world.
The qualified individual will have 3+ years of experience in a marketing, marketing data and/or digital marketing role. Requirements also include outstanding organizational, writing and editing skills; solid organizational and project management skills; excellent interpersonal skills; ability to work with senior management, manage ambiguity and work under tight deadlines in a demanding atmosphere. International business communications experience is desirable. #LI-JD1
We are an Equal Opportunity Employer including disability and veterans.
If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7427.
Internal Number: R21-3986
About Rockwell Automation
When you choose Rockwell Automation, you join countless talented employees who have helped us establish our leadership position in the automation industry over the past century.
You join a diverse, inclusive and global community with a passion for innovation. A place where you can partner with great minds and inspiring people. And a corporation backed by the financial strength that drives growth – and career opportunities.
As much as we focus on our customers, we know our employees are key to our success and future. Helping you develop a rewarding career is a top priority. Because when you succeed, we succeed.