The Director Digital Philanthropy is responsible for creating and distributing internal and external messaging primarily through digital platforms to actively engage alumni, parents, and friends of TCU and to convert these constituents to donors. The Director will help plan, lead and coordinate all digital fundraising efforts within the Office of Loyalty Giving. The Director is responsible for donor acquisition, renewal, retention, segmentation growth and digital engagement through a variety of digital tools.
Duties & Essential Job Functions:
1. Cultivates and solicits donors through digital platforms, including crowdfunding, digital ambassadors, texting, giving days, monthly giving program, and other emerging platforms. 2. Develops strategy for multiple digital philanthropy campaigns and a related comprehensive annual calendar. 3. Develops campaigns to inform, solicit, and receive support for various TCU projects using multiple digital platforms. 4. Leads, coordinates, and executes TCU Gives Day. 5. Oversees the development, implementation, and execution of call and digital engagement centers and 40+ callers. 6. Oversees all social media campaigns, including developing and tracking digital advertising. 7. Provides direction for achieving student philanthropy goals and strategy via digital methods. 8. Recruits project applicants for Crowdfunding and makes selections from applicant pool each cycle, which includes in person presentations to students and faculty; manages all crowdfunding project leaders, including frequent updates on project progress. 9. Maintains best practices for all digital platforms. 10. Works with college gift officers and other campus partners to identify viable projects that attracts alumni, parents and friends. 11. Identifies digital advertising for special initiatives via social media and web traffic. 12. Tracks digital advertising metrics, including dollars promoting ads and revenue generated from ads. 13. Manages the digital ambassador platform messaging to ensure consistency with upcoming campaigns. 14. Manages the Giving Day platform by updating graphics, upgrading systems as required, updating content, and serving as point of contact on campaign days. 15. Manages social media schedule and metrics; posts 1+ times per week, collaborates on content with the direct marketing coordinator. 16. Collaborates with digital partners across University Advancement and the campus community. 17. Performs other related duties as assigned.
Required Education & Experience:
• Bachelor’s degree in marketing, communications, business or related field and 3 years’ experience in digital fundraising or digital marketing in higher education, nonprofits, or an advertising/marketing agency, including 2 years of supervisory experience. OR • High school diploma or GED and 7 years’ experience in digital fundraising or digital marketing in higher education, nonprofits, or an advertising/marketing agency, including 2 years of supervisory experience.
Preferred Education & Experience:
• Experience working in higher education and/or fundraising. • Familiarity with Blackbaud CRM and digital products.
• Knowledge of marketing and sales techniques. • Knowledge of modern technologies and emerging platforms. • Knowledge of communications, presentations, and interpersonal relationship techniques. • Knowledge of social media platforms. • Skill in effective written and verbal communication. • Skill in effective public speaking. • Skill in the use of Microsoft Office to include Word, Excel and Outlook. • Skill in digital or ecommerce field. • Skill in Adobe Suite. • Skill in HTML and applicable design skills. • Skill in website and social analytics tools, email marketing and project management. • Ability to work independently as well as on a team. • Ability to learn navigation and data entry in a CRM system and ability to work within a CRM (Blackbaud CRM). • Ability to effectively manage multiple, large, complex projects through to completion.
Physical Requirements (With or Without Accommodations):
• Visual acuity to read information from computer screens, forms and other printed materials and information. • Able to speak (enunciate) clearly in conversation and general communication. • Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions. • Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting. • Lifting and moving objects and equipment up to 10 lbs.
• Work is indoors and sedentary and is subject to schedule changes and/or variable work hours. • There are no harmful environmental conditions present for this job. • The noise level in this work environment is usually moderate.
As an AA/EEO employer, TCU recruits, hires, and promotes qualified persons in all job classifications without regard to age, race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, national origin, ethnic origin, disability, genetic information, covered veteran status, or any other basis protected by law.
Internal Number: 496948
About Texas Christian University
TCU is all about the experience. This is a place where students learn how to adapt to whatever the future might bring, develop critical thinking skills and expand their creativity. With a choice of rigorous academic programs in 130 undergraduate areas of study, 61 master’s level programs and 24 areas of doctoral study, Horned Frogs have opportunities to search for meaning and examine values, yet graduate well-prepared for professional accomplishment. Whether in the fine arts or business or engineering, Horned Frogs can develop their full creative potential here. For example, both MBA and undergraduate students at the Neeley School of Business benefit from an experience ranked at the top by Bloomberg Businessweek and U.S. News & World Report — not in spite of, but because of, the focus on the individual. At TCU, professors love being in the classroom. These mentoring teacher-scholars also conduct well-published, leading-edge research, often with undergraduates at their sides. Horned Frogs live, learn and play 24-7 in a 277-acre setting in a vibrant city. They work out in state-of-the-art recreation facilities, catch Big 12 NCAA athletic competition and participate in 200+ organizati...ons, all without leaving the campus. That’s when they’re not providing thousands of hours of volunteer service to their community, interning in New York or LA, practicing journalism in Washington, D.C., experiencing international business in China or perfecting Spanish in Seville. It’s how Horned Frogs are learning to change the world.