Reporting to the General Manager and taking strategic direction from the Marketing Consultant, the Marketing Associate is responsible for executing the ensemble’s marketing initiatives:
subscription and single ticket sales campaigns, digital communications, virtual program marketing, and print materials production. The position manages relationships with outside vendors such as graphic designers and mail houses and will work closely with the Director of Patron Services.
Duties and responsibilities:
Execute subscription and single ticket campaigns as informed by marketing strategy
Maintain calendar to execute all facets of the annual subscription and single ticket campaigns
Serve as point of contact and manage relations with mail houses for numerous direct mailings (postcards, subscription renewal packages, etc.) Responsible for ensuring timely mailing of all print materials.
Support telemarketing subscription and single ticket campaigns throughout the year
Develop and supervise production of direct mail, print, broadcast, and digital marketing collateral
Manage season and off-season program book production
Manage advertising for program books
Manage communication with presenters for touring programs
Maintain and update the orchestra’s website; work with webmaster
Dispatch all e-communications, including monthly eNews, sales e-comms
Interface with local press, radio partners, etc.
Uses data and patron segmentation to inform decisions
About Philharmonia Baroque Orchestra
About Philharmonia Baroque Orchestra & Chorale
Under the musical direction of Richard Egarr in his inaugural season as Music
Director, Philharmonia Baroque Orchestra & Chorale (PBO) is recognized as “America’s leading historically informed ensemble” (The New York Times). Considered the most versatile ensemble of its kind, and performing on period instruments, PBO presents repertoire ranging from early Baroque to late Romantic, as well as new works, and major operatic productions.
The ensemble engages audiences through its signature Bay Area series, national and international tours, recordings, commissions, and education programs. Celebrating its 40th anniversary this year, PBO was founded by Laurette Goldberg and led by Music Director Laureate Nicholas McGegan for the past 35 years. Philharmonia is the largest ensemble of its kind in the United States.