Collaborate with Innovative 3Mers Around the World
Choosing where to start and grow your career has a major impact on your professional and personal life, so it's equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a diversity of people, global locations, technologies and products, 3M is a place where you can collaborate with 93,000 other curious, creative 3Mers.
"For more than 30 years at 3M, I've seen firsthand how it's a place where curious, creative and collaborative people thrive and build a rewarding career. As a leader in this company, my goal is to ensure each 3Mer sees and feels the positive impact we're making around the world" - Mike Roman, chief executive officer and chairman, 3M
This position provides an opportunity to transition from other private, public, government or military environments to a 3M career.
The Impact You'll Make in this Role The person hired for the position Global Demand Generation Lead will provide subject matter expertise and best practice sharing to business and country marketing teams on key integrated marketing specializations: digital marketing, social media, content strategy, marketing automation, account-based marketing, lead generation, media planning and buying, influencer marketing, sales enablement, messaging and campaign strategy.
Here, you will make an impact by:
Partner with Global Business team on development of annual B2B Marketing Plan, including key priorities, new product introductions, target market segments
Manage lead generation and nurturing strategies that leverage marketing technology stack (e.g., Eloqua, Salesforce); ensure lead management process between marketing and sales
Enable B2B marketing campaign activation in 40+ countries across the world; frequent and ongoing partnership with international Integrated Marketing counterparts, sharing best practices and optimizing against benchmarks
Define key messaging for Global Campaigns that are driven by customer insights that resonate with audiences globally
Lead development and management of Global campaign toolkits, including: -Creative Assets: Videos, Photos & Visuals, Animations, Social media assets-Digital Experiences: Website, Landing Pages, Email, Marketing Automation-Media Planning Strategy: Audience targeting, Account-Based Marketing, tactical mix-Channel and Sales Enablement: Brochures, Sell Sheets, Social Selling, Presentations
Manage relationships with creative, media, PR, and other agencies, managing from briefing through execution, on time and on budget
Your Skills and Expertise To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:
Bachelor's degree or higher (completed and verified prior to start) from an accredited institution
Ten (10) combined years experience in integrated marketing, brand marketing, digital marketing, B2B lead generation, and/or marketing communications
Additional qualifications that could help you succeed even further in this role include:
Prior experience assisting with the creation of a rolling marketing plan tied to business plan
Proven experience solving and communicating complex marketing strategies to cross-functional teams. Must be able to organize large amounts of information and track and meet many competing deadlines
Prior experience writing creative briefs
Travel: May include up to 10% international
Relocation Assistance: May be authorized
Location: Maplewood, MN
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
Supporting Your Well-being
3M offers many programs to help you live your best life - both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.
Resources for You
For more details on what happens before, during and after the interview process, check out the Insights for Candidates page at 3M.com/careers.
Learn more about 3M's creative solutions to the world's problems at www.3M.com or on Twitter @3M. Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties. 3M is an equal opportunity employer. 3M will not discriminate against any applicant for employment on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status.
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
Please access the linked document by clicking here, select the country where you are applying for employment, and review. Before submitting your application you will be asked to confirm your agreement with the terms.
Internal Number: R01044015
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