The Assistant Director Marketing is responsible for supporting the TCU athletic marketing program objectives by coordinating and implementing sales and marketing strategy.
Duties & Essential Job Functions:
1. Develops collegiate athletic marketing plans and promotion schedules for assigned sports. 2. Develops and implements season ticket, single game and group sales campaigns. 3. Establishes goals and strategies for assigned projects. 4. Supports broadcast and promotion of events by working collaboratively with communications, creative and video staffs. 5. Assists with developing and implementing corporate relationships with IMG staff. 6. Develops and execute strategies to elevate game atmosphere for assigned sports. 7. Maintains a working relationship with coaching staffs for assigned sports to ensure marketing goals are being met. 8. Adheres to the financial objectives for the department and participate in budget planning. 9. Researches growing trends in the industry by collecting and analyzing data to continually enhance job functionality and goals. 10. Assists in managing graduate students and student workers. 11. Cultivates relationships across campus to collaborate and implement projects that are mutually beneficial. 12. Performs other related duties as assigned.
Required Education & Experience:
• Bachelor’s degree in Marketing or related field or equivalent in experience. • 2 years’ experience in collegiate athletics marketing or sports marketing and sales.
• Knowledge of sales and marketing techniques. • Knowledge of customer service techniques. • Knowledge of interpersonal communications and presentation techniques. • Skill in oral and written communication techniques. • Ability to manage multiple projects. • Ability to prioritize. • Ability to work independently and on a team. • Ability to train and lead staff. • Ability to achieve effective sales results. • Ability to evaluate and make recommendations to improve operations.
Physical Requirements (With or Without Accommodations):
• Visual acuity to read information from computer screens, forms and other printed materials and information. • Able to speak (enunciate) clearly in conversation and general communication. • Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions. • Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting. • Lifting and moving objects and equipment up to 10 lbs.
• Work is indoors and sedentary and is subject to schedule changes and/or variable work hours. • There are no harmful environmental conditions present for this job. • The noise level in this work environment is usually moderate.
As an AA/EEO employer, TCU recruits, hires, and promotes qualified persons in all job classifications without regard to age, race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, national origin, ethnic origin, disability, genetic information, covered veteran status, or any other basis protected by law.
NOTIFICATION OF COMPLIANCE WITH NCAA REGULATIONS:
This job description includes the expectation of compliance with NCAA regulations. An institutional staff member who is found in violation of NCAA regulations shall be subject to disciplinary or corrective action as set forth in the provisions of the NCAA enforcement procedures, including suspension without pay or termination of employment for significant or repetitive violations.
Internal Number: 496974
About Texas Christian University
TCU is all about the experience. This is a place where students learn how to adapt to whatever the future might bring, develop critical thinking skills and expand their creativity. With a choice of rigorous academic programs in 130 undergraduate areas of study, 61 master’s level programs and 24 areas of doctoral study, Horned Frogs have opportunities to search for meaning and examine values, yet graduate well-prepared for professional accomplishment. Whether in the fine arts or business or engineering, Horned Frogs can develop their full creative potential here. For example, both MBA and undergraduate students at the Neeley School of Business benefit from an experience ranked at the top by Bloomberg Businessweek and U.S. News & World Report — not in spite of, but because of, the focus on the individual. At TCU, professors love being in the classroom. These mentoring teacher-scholars also conduct well-published, leading-edge research, often with undergraduates at their sides. Horned Frogs live, learn and play 24-7 in a 277-acre setting in a vibrant city. They work out in state-of-the-art recreation facilities, catch Big 12 NCAA athletic competition and participate in 200+ organizati...ons, all without leaving the campus. That’s when they’re not providing thousands of hours of volunteer service to their community, interning in New York or LA, practicing journalism in Washington, D.C., experiencing international business in China or perfecting Spanish in Seville. It’s how Horned Frogs are learning to change the world.