To advance the college's mission, vision, principles, values and strategic initiatives through continuous improvement decisions.
A minimum of 3-5 writing samples must be attached with the application under Sample of work.
GENERAL JOB SUMMARY:
The Marketing Strategist will develop on-brand, unique, compelling, and results-oriented creative content. Brainstorm concepts and create/write marketing strategies, copy, PR, and promotional material and help position the college as a leading educational choice for prospective students.
UNIVERSAL CORE COMPETENCIES:
Advocate for Continual Improvement- empowering each other to identify opportunities for excellence.
Collaborate with Mutual Accountability- working together with a willingness to take ownership and account for our actions.
Champion Service- anticipating needs and create a welcoming, diverse, and inclusive environment.
Perseverance- commitment to excellence even in the face of adversity or delay in achieving success.
Lead- regardless of title, through positive influence.
Develop marketing strategies for the college and its divisions, departments, campuses and partners.
Effectively research and write strategic-based persuasive copy and content for materials that support the college's mission, vision and values.
Collaborate with the creative and client team to support the execution of projects from kick-off through completion.
Support and adhere to college brand standards and style guide.
Balance, manage and coordinate multiple projects and timelines.
Provide timely solutions for rush jobs and unexpected assignments.
Maintain a productive team working environment with designers and print services.
Seek emerging marketing and communications solutions.
Perform other related work duties as assigned.
Self-motivated, excellent organizational skills and ability to meet tight deadlines.
Strong interpersonal skills and demonstrated ability to work with multiple stakeholders and cross-functional teams.
Demonstrate good judgment in solving problems as well as identifying problems in advance and proposing solutions.
Maintain positive working relationships with internal clients and vendors.
Demonstrate accuracy and attention to detail.
Ability to work in a team atmosphere.
Schedule and perform tasks openly to allow other team members pick up a project in progress to meet a deadline.
Excellent written communication skills required.
Excellent grammatical skills required.
Welcome, value, and nurture people of all backgrounds, perspectives, and experiences, as well as support and promote an environment that accepts differences.
The statements contained herein reflect general details as necessary to describe the essential job duties/responsibilities and performance expectations of the job, which should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned.
Position involves working in an office setting. Occasional (10-33%) standing, pushing, pulling and grasping. Frequent (34-66%) reaching and viewing a computer and other types of close visual work. Constant (67-100%) sitting, walking, repetitive motion, talking and hearing.
Bachelor's degree in 1) Marketing (preferred); or 2) Communications (Journalism, Public Relations, Mass Communication); or 3) related field.
Three years minimum experience in an advertising agency, higher ed marketing environment, or other marketing, advertising or communications-related experience.
Outstanding proven copywriting skills for advertising, marketing, PR and/or newswriting (a minimum of 3-5 writing samples must be submitted with application).
Excellent creative thinking skills; adaptability to writing styles to suit specific projects.
LICENSES, CERTIFICATIONS, OR REGISTRATIONS REQUIRED:
Must have a valid driver's license and vehicle to travel to off-campus facilities, agencies and businesses.
Kirkwood Community College shall not engage in nor allow unlawful discrimination against any employee or applicant for employment. This includes all employment practices, hiring practices, and unwelcome harassment of applicants or employees based on race, color, national origin, creed, religion, sex, sexual orientation, gender identity, age, disability, genetic information or actual or potential parental, family, marital status or veteran status. If you have questions or complaints related to compliance with the policy, please contact the Vice President of Human Resources at Kirkwood Community College, 313 Kirkwood Hall, 6301 Kirkwood Blvd., SW, Cedar Rapids, IA 52404, Telephone: 319-398-5572, Email: equity@Kirkwood.edu or the Director of the Office for Civil Rights U.S. Department of Education, Citigroup Center, 500 W. Madison St., Suite 1475, Chicago, IL 60661-7204, Telephone: 312-730-1560, Fax: 312-730-1576, Email: OCR.Chicago@ed.gov.
At Kirkwood Community College, we are focused on success. Whether you are a prospective student or parent, an employer or simply someone who cares about the growth and vitality of eastern Iowa—you have an energetic, committed partner with us at Kirkwood. Since the mid-1960s our graduates have worked, raised families and prospered in this area. More than 70,000 of these grads have applied their academic degrees to work in a host of fields. Tens of thousands more have enjoyed life-enriching experiences through our Continuing Education programs. As our college has grown, so have the tools and facilities to meet the changing needs of our Creative Corridor. A key part of that growth in service is our network of regional centers. Kirkwood employees have long set the standard for innovative talent, visionary spirit and overall excellence in their work. Being part of Kirkwood means being part of a deep commitment to the success of every student, every day.