The Associate Director creates videos, presentations, campaigns, and other digital communications to support outreach and volunteer engagement events. Together with the Senior Associate Director, Digital Communications, the Associate Director develops videos to support MBSDâ™s priorities that are used for websites, campaigns, e-news, and other communications. The Associate Director also assists with presentations for senior leadership.
They are the primary author on products such as, but not limited to: Video scripts; Digital marketing campaigns to attract event registrants, including use of automated marketing systems, such as Salesforce Marketing Cloud, and social media; PowerPoint presentations on behalf of faculty and MBSD leadership when needed; Event speaking points for leadership, faculty, and other participants; Written statements that persuasively describe faculty research and other work for outreach events and other communications; Follow-up pieces with âœtake home messagesâ for Outreach programs; Content for newsletters
The Associate Director works with faculty, under the guidance of the Senior Associate Director of Outreach and Events, to prepare them for events and donor/prospect meetings, which includes developing a lay-friendly summary of their work.
Coach faculty to develop and deliver presentations on a wide array of scientific topics. Conduct 1:1 coaching in person or by phone, as well as in workshops and small groups.
The Associate Director assists the Senior Associate Director of Outreach in suggesting topics and faculty for outreach events and meetings with donors/prospects that will reflect well on the University while advancing qualification and cultivation strategies.
Keep fully informed of how UCM is advancing the forefront of medicineâ”from innovative treatments to the potential of basic science researchâ”and how these align with funding priorities.
Must have a thorough understanding both of the science and the people who can make important contributions to the outreach events.
Screen potential speakers by phone or in person, attends various programs across campus to scout talent, and recruits faculty speakers
Plans, develops and disseminates information designed to keep the public informed of the organization's programs, accomplishments, or point of view, with moderate levels of guidance and direction.
Accomplishes assigned duties through two or more of the following: written communications; visual/graphic media, which may include Web site development and maintenance; speeches and personal contact. The incumbent is still acquiring higher-level knowledge and skills.
Performs other related work as needed
Bachelorâ™s degree in journalism, communications, public relations, marketing, advertising, or business management.Â Â
Five or more years of progressively responsible experience in communications, marketing, public relations, or management - preferably in an academic medical center environment.
Multi-media communications experience, including video storytelling and ability to operate a camera and edit videos.
Experience with automated marketing systems, such as Salesforce Marketing Cloud. Â
Excellent interpersonal and written communication skills, as well as a demonstrated ability to think creatively.Â
Meticulous attention to detail, the ability to respond to constantly shifting priorities, to exercise sound judgment, to anticipate problems and create solutions, and to handle sensitive and confidential information with discretion.
Cover letter (required)
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Internal Number: JR10941
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