We reach more than 40 million people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our 'Best' series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations including Healthcare of Tomorrow and Healthiest Communities.
Your role in helping us shape the future:
U.S. News empowers everyone to thrive. In this VP of Corporate Communications position, you will be responsible for leading the company's integrated communications functions - including public relations, social media and internal communications - to help further our mission of helping people make the best decisions.
You will have the opportunity to leverage your strengths and skills to oversee the development, integration, execution and evolution of an innovative and strategic communications plan. Your plan will raise awareness of U.S. News and its content and product offerings with the media and influencers, grow our audience and cultivate the U.S. News voice and brand in the marketplace.
The ideal candidate for this position will be mission driven, innovative, use data to support goals for audience and revenue, have strong media ties, a proven record of driving earned media across markets and experience implementing social media strategies. The VP, who reports to the Chief Executive Officer and Chief Content Officer, will work closely with the leadership team and regularly strategize with editorial, product, business intelligence, sales and marketing on the execution of effective external and internal communications and social strategies.
Are you up to the challenge?
We're looking for someone who is highly creative, analytical and nimble with a growth mindset to:
Develop and lead a high performing, growth-focused communications team
Establish departmental and individual goals and metrics, and monitor performance and results for audience and revenue development
Gain a deep understanding of the company's content and product offerings
Manage communication support to help meet the company's revenue goals
Develop breakthrough ideas, new strategic partnerships and programs that will further the company's brand
Negotiate and manage contracts with external vendors for PR and social and other communication needs for the company
Direct and manage the communications budget
Develop and implement social media strategies for distributing content across platforms - including, but not limited to, Facebook, Twitter, Instagram, LinkedIn and YouTube - designed to build audience engagement as well as leverage the platforms to drive qualified audience acquisition
Provide strategic direction for paid social for editorial and advertising initiatives across platforms as needed, and optimize to ensure ROI goals/KPIs are met
Stay abreast of the latest public relations and social media technologies and tools and identify areas for growth
Analyze data to inform strategic decisions and report findings to executive leadership
Master analytics tools to provide valuable page performance insights for partners and internal teams
Generate ongoing, opportunistic public relations outreach nationwide
Oversee the development and implementation of all media support materials (e.g., press kits, press releases, FAQs, bios, etc.) for all U.S. News verticals
Lead and support research projects and create materials to help internal teams better understand and act on audience trends
Craft, manage and optimize distribution campaigns that deliver quality audience from external social channels and distribution networks for branded content and other content-led advertising products
Create and implement internal/executive communications tailored to an engaged and involved employee population; effectively partner with peer departments to align messages and timing of content
Implement and evolve a strategic communications plan that will be an essential part of U.S. News' growth and future
You should definitely have:
Minimum five years of experience in progressive senior leadership roles responsible for public relations, social media and corporate communications
Minimum 10 years of experience across PR, social media, digital, marketing/ audience development
Proven track record of planning and executing the company’s communications strategies and plans
Well versed with modern social and public relations strategies and practices and emerging platforms
Experience with providing strategic communications guidance to senior executives and key stakeholders
Ability to flourish in a fast-paced digital environment
Strong analytical skills, with ability to drive meaningful actions from large data sets
Experience using CPV/CPC/CPM-based business models and paid search
Knowledge and experience with PR and social tools, such as Crowdtangle, Naytev and Meltwater
Excellent managerial skills
Exceptional communication skills, both written and verbal and has strong emotional intelligence
A nimble mindset and ability to ensure a winning outcome
Avid consumer of media and passion for all things communications
It would be nice if you had:
Bachelor’s degree in Communications, Marketing or Social Sciences
What it’s like to work with us:
Talent is our best asset!
We invest in people with passion and potential who understand U.S. News’ dedication to our consumers.
Entrepreneurial, mission-driven culture with core values of quality and integrity
Focus on fostering personal and professional growth
Competitive benefits including paid vacation time, medical, tuition reimbursement, and training
Collaborative Work Environment ~ Fun, diverse, inclusive and ambitious co-workers
Other Job Info:
Candidates must provide a resume to be considered. Cover letters are encouraged.
About U.S. News & World Report
Employees that work together work better. This has long been our experience at U.S. News & World Report.
We know the benefits of maintaining a welcoming workplace where everyone is given an equal opportunity to lead and succeed through training, mentorship and informal interaction. We strive to create an equitable culture for all employees.
We’re a collegial company with an open culture that stresses teamwork, creativity, inclusion and different viewpoints. Great ideas have to come from every part of the company and all of our people.
We believe that working to find and grow diverse talent at every level is important. Our audience is diverse and this must be reflected in the experience and perspectives of our people.
In the fast-moving media world in which we compete, inclusivity is essential to succeed.