Your Responsibilities: Our number 1 priority is to serve people, communities and patients by pioneering patient access to better healthcare. It's our purpose that drives us; that inspires us; that challenges us. And that's why we will never give up!
2021 proves already to be an exciting time for Novartis as we continue to embrace a bold strategy to drive a company-wide digital transformation.
As an Associate Director (AD) of NGE Web Data Operations, you will be responsible to lead the digital data operations team and the team responsible for tagging the critical elements in the digital assets to measure and monitor the customer journey. This leader will set the vision and strategy to define, build and manage data, analytics and insights data collection and operations within and across Enterprise Digital Assets. This strategy will also incorporate the end to end experience that may start with a digital interaction and end in personal interaction. The candidate will develop the long term strategy to manage digital data, testing tools or platforms, and data structure consistent across Enterprise Digital and consistent with our privacy and security policies. She or he will partner closely with Digital Product Leaders, key business stakeholders, enterprise analytics, and many other cross functional partners across the Enterprise. He or she will lead a high performing team, made up of critical business problem solvers, solving complex business challenges. Candidate must function as a highly effective leader in a matrixed environment given the role and scope of responsibility.
Your responsibilities will include, but are not limited to: * Develop and implement the long term data strategy for Enterprise Digital, to correspond to the broader Organizational data strategy of tracking customers across disparate systems and experiences * Build and lead a digital analytics team that generates high impact analysis and insights supporting Enterprise and business unit digital teams, focused on: o Initiative valuation, KPI tracking and ROI/value assessments for the work performed by the agile teams o Tagging of campaign parameters and all third party digital marketing initiatives and advertising o Behavioral analysis linking digital strategies to health outcomes, customer success measures, value of CSAT improvement, digitally engaged consumer value, etc. * Develop and manage digital analytics and testing infrastructure to enable efficient delivery of digital analytics and capabilities across the Enterprise and business unit digital teams in close collaboration with brand, marketing and Enterprise Analytics including site analytics, tag management, testing tools, cloud based solutions * Includes developing the comprehensive suite of Enterprise Digital reporting and analytics tools used to evaluate the business and digital customer objectives (to include but not limited to customer experience tools, Optimization tools, reporting and analytics tools, etc.) * Proactively monitors the tagging and data collection across all digital properties and conduct frequent tag audits * Must be comfortable with technologies used in a digital ecosystem such as Web-based systems architecture, service-based architecture including microservices, enterprise application architecture, Current agile methodologies, specifically Scrum, Web technologies, data management across relational, columnar and NoSQL technologies like SQL Server, MongoDB, Big data technologies like Hadoop , architecting solutions across on premise and cloud, Cloud based data and analytics native PaaS components in AWS etc.