This position will be based on our campus in Cambridge, MA. However, due to the COVID-19 pandemic this position will be remote until further notice.
We are seeking a Digital Content Strategist on the Faculty of Arts and Sciences Development Communications team within Harvard Alumni Affairs and Development.
Alumni Affairs and Development (AA&D) comprises the University Development Office (UDO), Faculty of Arts and Sciences (FAS) Development, AA&D Resources, and the Harvard Alumni Association (HAA). There is a unique relationship between the University and the FAS fundraising operations, resulting from a long history in which University fundraising ultimately grew out of College fundraising.
Faculty of Arts and Sciences (FAS) Development FAS Development is responsible for the fundraising efforts supporting the Faculty of Arts and Sciences, including Harvard College, the Harvard John A. Paulson School of Engineering and Applied Sciences, and the Graduate School of Arts and Sciences. FAS Development staff work with Harvard College donors, alumni, parents, and friends who provide critical support for the FAS and often for other parts of the University.
This full-time position within the Faculty of Arts and Sciences (FAS) Development Communications team reports to the Associate Director of Messaging and Content Strategy and is primarily responsible for managing digital communication activities, including analyzing engagement analytics across audiences and channels; developing and executing web and social media content strategy, including social media; and managing email engagement initiatives and special digital projects in support of FAS fundraising efforts.
This includes creating and disseminating compelling messaging, defining effective segmentation strategies, and aligning digital engagement plans with the goals of FAS Development. This position requires a strong command of digital marketing principles, a high level of organization, and a mastery of digital channels. Candidates should also have strong written communication skills and a working knowledge of how to craft engaging messages for various digital channels.
Digital Content Strategy, Coordination, and Execution
Develops and executes on content strategy across digital channels, including email, web, and social media
Manages content strategy and creates content for FAS Development web properties, including alumni.harvard.edu pages, intranet resources, and pages specifically related to fundraising priorities
Maintains social media pages; serves as team expert on email and social media best practices, with strong hands-on experience working with digital marketing platforms
Ensures content is timely, relevant, and coordinated with the larger FAS Development content strategy while engaging the Harvard College and GSAS alumni audience and driving brand awareness
Builds relationships and collaborates with colleagues across AA&D and Harvard to ensure full and complementary digital coverage
Manages and cultivates the Crimson Connect social media ambassador program with colleagues in the Harvard Alumni Association
Digital Project Management and Analysis
Manages digital projects, including internal and external e-mail newsletters, microsites, and intranet resources; convenes and leads cross-functional project teams, develops and executes communications strategies, and analyzes data as needed; ensures projects meet stated outcomes and are in alignment with FAS fundraising priorities
Monitors and evaluates analytics related to audience-specific marketing strategies and recommends adjustments and refinements
Content Creation and Short-Form Writing
Develops and posts social media content; develops and maintains social media editorial calendar in alignment with other AA&D and FAS units
Assists with additional short-form writing assignments, including event communication marketing suites, as needed
Additional roles or projects may arise that are outside the description above, but that are in keeping with the duties of the position.
This position requires a 3 month orientation and review period. Please include a cover letter with your application.
About Harvard University Harvard University, based in Cambridge and Boston, Massachusetts, was established in 1636 and is the oldest institution of higher education in the United States. The University is home to over 20,000 students and employs 18,000 people, making us the fifth-largest employer in Massachusetts. Harvard is a special place, filled with diverse, energetic, and talented people who are driven to grow and succeed. By working here, you join a vibrant community that advances Harvard's world-changing mission in meaningful ways, inspires innovation and collaboration, and builds skills and expertise.
Why AA&D? We are a dedicated team of 400 alumni affairs and development professionals supporting Harvard's advancement activity through roles that include front-line fundraising, alumni and volunteer engagement, technology, events, communications, prospect management and research, business process, talent management and many other areas.
Harvard's Alumni Affairs and Development team inspires and galvanizes alumni, friends, and members of the University community to support Harvard through philanthropy, governance, and active engagement. AA&D believes a workplace that reflects the diversity of our society and our ever-evolving University constituency makes us a stronger and more effective organization. Our goal is to create an environment of respect that values the many talents, perspectives, and experiences of our community, to deliver the strongest possible results by incorporating diverse perspectives into our daily work, and to make AA&D a great place to work for everyone. AA&D strives to live our values of respect, inclusion, trust, collaboration, innovation and sharing of information in our daily interactions and our work.
To learn more about how Harvard supports diversity and inclusion throughout the University please visit the Office for Diversity, Inclusion & Belonging at https://dib.harvard.edu/.
Discover AA&D and Harvard University Benefits
Opportunities for internal advancement
A creative, high- energy, collaborative environment
Generous Vacation, Sick, Personal, and Holiday pay
Medical, Dental and Vision benefits starting on your first day
University-funded retirement plans
Tuition Assistance Program
Transportation benefits to help with your daily commute
Health and wellness discounts, memberships and programs
Accommodations: Harvard University welcomes individuals with disabilities to apply for positions and participate in its programs and activities. If you would like to request accommodations or have questions about the physical access provided, please let your recruiter know.
Salary Grade: 056
Union: 55 - Hvd Union Cler & Tech Workers
Bachelor's degree and a minimum three years of relevant work experience
Excellent interpersonal and written communication skills with the ability to work and communicate effectively with multiple stakeholders and partners
Demonstrated ability to develop a compelling, distinct, and cohesive organizational voice through digital content creation across multiple platforms
Ability to conduct independent research and monitor developments to inform writing and content strategy
Creativity and intellectual curiosity, as well as initiative, strategic thinking, and flexibility
Exceptional organization and time management skills including the ability to manage multiple projects under tight deadlines and adapt to changing priorities in a complex organization
Professional, proactive, collaborative, conscientious, and results-oriented nature
Optimistic and positive demeanor, good intuition, and an ability to adapt to changing priorities with a strong attention to detail and high standards of accuracy
Definite abilities to innovate, think strategically and conceptually, and display good, sound judgment with a sense of humor
Hands-on experience managing digital, social, and email platforms preferred
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 54160BR
About Harvard University Alumni Affairs and Development
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.