The Marketing Director at the University of Minnesota Foundation (UMF) is responsible for providing a wide variety of marketing services to the enterprise including developing and implementing marketing plans that drive results to meet our engagement and development goals. Our marketing plans and programs vary depending on the needs of our partner, market opportunities, and their potential to generate investment in the University of Minnesota. To be successful in this role, the Account Director must have demonstrated success in strategic planning, marketing insights, and account management.
We are looking for expertise and leadership in the following key areas:
Strategic thinking – deep experience leading the development and execution of marketing plans that leverage data insights, drive awareness, business growth, and ultimately results.
Alignment – a reputation for building trust, gaining alignment and establishing productive relationships with internal or external clients as well as the willingness to be accountable for shared objectives. Ability to influence others and gain consensus with client groups with diverse opinions and competing priorities
Drive for results- ability to prioritize projects, manage business unit requests, and oversee the implementation of marketing plans and tactics to ensure that all efforts are fulfilled on time and within budget while meeting the expectations of our partners.
Responsibilities: Account Management and Strategy
Develops effective integrated marketing plans and ensures successful execution of communications.
Leads a cross-functional team of stakeholders that help inform the development and delivery of marketing plans and programs.
Develops marketing plan and ensures plan is completely aligned with enterprise objectives and strategies.
Meets with stakeholders to establish and implement an integrated plan and timeline for development, launch, and execution of all initiatives.
Sets strategic direction for marketing plans that help guide the work of subject matter experts across the department.”
Directs and collaborates with Marketing Specialist to manage project timelines and budgets, ensuring completed marketing tactics and materials are on time and within budget.
Communicates proactively with stakeholders, providing market research, recommendations, plans, project status, issues, barriers, or solutions.
Leads initiation of critical assets through creation of project strategy documentation that provides direction to channel marketing experts across the department.
Partners with Creative Director to ensure communications and resources (including print, digital and multi-media communications) uphold brand voice and the literacy/cultural needs of the audience.
Develops competent working knowledge of internal marketing tools and platforms; to increase marketing productivity and improve the client experience.
Establish metrics and reports on marketing outcomes, measures our return on a wide variety of marketing initiatives.
Establish rapport and maintain ongoing relationships with stakeholders to ensure satisfaction and that expectations are met.
Manage human resources to achieve departmental and Foundation objectives
Directly supervise, participate in recruitment, selection, training, coaching, and on-going evaluation of Marketing Specialist, including provide timely and meaningful feedback.
Identify staff training and development opportunities for Marketing Specialist and work with individual staff on professional development planning and procurement.
Contribute to UMF’s talent development culture by providing meaningful feedback to other Marcom team-members for professional development.
Ensure adequate cross-training is implemented and maintained for all critical functions.
Bachelor’s degree in Marketing, Communications, Business Administration or related field is required.
At least 8 years of demonstrated success in the development and execution of comprehensive marketing strategies. Previous experience must include implementing marketing plans that demonstrate results; experience in gathering/interpreting needs from stakeholders to develop a plan that produces measurable behavior change; and experience reaching and engaging audiences through an integrated approach, including web, email, social media, print, events (in person and virtual), one on one conversations, direct mail, video and advertising.
Demonstrated experience working with clients on their business objectives.
Knowledge of fundamental and advanced marketing principles, and effective communications and education strategies to increase learning and engagement among a complex demographic that may include alumni, university faculty and staff, patients, scientists and medical executives.
Demonstrated success in leading and influencing cross-functional teams to be strategic and results-oriented in a tactical consensus-driven environment.
Exceptional interpersonal and written and oral communications skills.
Highly collaborative with great facilitation skills and leads by example
Proven ability to manage multiple projects/activities seamlessly under pressure and within a fast paced setting
Creative mindset and ability to think broadly and strategically
Significant insights to the complex operations of the University of Minnesota and/or M Health, Fairview.
Experience in issues management, public affairs and/or crisis communications.
American with Disabilities Act (ADA) Requirements:
Office environment including standing and sitting at desk, use of computer, occasional lifting of approximately 10#.
Internal Number: 340975
About University of Minnesota, Twin Cities
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.