The Role: As a Digital Demand Generation Manager, you will play a key role in conceptualizing, developing, prioritizing, and carrying out compelling marketing strategies and plans with regional marketing teams and alliance partners to accelerate lead conversion and market share in existing base and net new accounts. You will be responsible for owning the majority of our digital marketing plans and budget -- from prospect acquisition to engagement to conversion via digital marketing strategy. In this role, you will identify, create, and scale cost-effective customer acquisition campaigns across several new and established marketing audiences.
Grade ( relevant for internal applicants only ): 11
The Location: Singapore
The Impact: You will shape strategy and drive execution for accelerating pipeline through inbound marketing tactics. You will develop advertising campaigns, help produce creative assets, identify and grow prospecting and re-marketing audiences, use data to inform strategy, and drive investment to achieve business goals.
Develop strategic marketing plans for earned and paid media, including content syndication, display ads, native, and social media channels.
Collaborate across business teams, as well extended marketing teams to plan and deliver integrated marketing initiatives that generate demand, portfolio awareness, and overall market share
Monitor success and budgets, and contribute to achieving business and revenue growth targets in shared ownership with the program managers
Develop and implement inbound customer experiences focused on pipeline acceleration and demand generation, as well as related activities in online, social, telemarketing, engagement, and nurturing customer journeys
Identify opportunities to improve campaign effectiveness through better audience segmentation, digital techniques, and processes; be aware of latest lead, audience, and content-led customer acquisition advancements
Brief external agencies, including creative, digital, and media planning, to deliver campaign activity; ensure that brand standards and identity guidelines are adhered to, and stay focused on KPIs and metrics for each campaign
Assess and develop new digital advertising opportunities
Implement and continually test new creative messaging, landing pages, campaigns, and tools
Drive rapid but well-structured campaign testing designed to validate the potential of digital channels and audiences
Define the next big digital channels for us? Having a willingness and drive to try new platforms in Asia to determine how and where to access new markets
Manage the opportunity funnel and guide effectiveness and efficiency for campaigns, from monitoring top-of-funnel volume to funnel conversion rates and actual pipeline generated
8+ years of B2B marketing experience, with a focus on direct marketing
Never-ending curiosity and passion about all things digital marketing. (It would be helpful to have at least 3 years of digital marketing experience)
Experience with any of the large ad platforms: Facebook, Google, YouTube.
Demonstrated ability to create and develop strategies, and integrated inbound/outbound marketing campaigns, as well as the ability to carry out the tactical elements of these plans
Proven track record of successful online marketing campaigns and experiments -- owning campaign performance and adjusting tactics to meet goals and budgets.
Excellent analytical and quantitative skills, a passion for metrics and quantitative analysis, ability to turn analysis into actionable programs, and ability to use data to optimize day-to-day performance.
Ability to bridge data analysis, research, competitive intelligence, and marketing savvy to build efficient and scalable customer acquisition programs.
A customer-centric attitude and the motivation to work entrepreneurially on a regional marketing team.
S&P Global Platts
At S&P Global Platts, we provide the insights; you make better informed trading and business decisions with confidence. We're the leading independent provider of information and benchmark prices for the commodities and energy markets. Customers in over 150 countries look to our expertise in news, pricing and analytics to deliver greater transparency and efficiency to markets. S&P Global Platts coverage includes oil and gas, power, petrochemicals, metals, agriculture and shipping. S&P Global Platts is a division of S&P Global (NYSE: SPGI), which provides essential intelligence for individuals, companies and governments to make decisions with confidence. For more information, visit www.platts.com.
S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment. If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.
20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.2 - Middle Professional Tier II (EEO Job Group), SWP Priority - Ratings - (Strategic Workforce Planning)
Job ID: 261987 Posted On: 2021-05-24 Location: Singapore, Singapore