The Digital Media Manager will develop and manage content for digital marketing channels, primarily social media and web; work closely with and advise departments, offices, and stakeholders on creating compelling digital content for external audiences; ensure that user- generated content is of high quality and meets style guide and graphic standards as determined by the Office of Public Affairs and Communications; and supervise student workers.
Social Media Management (60%)
Plans and implements content for Lewis & Clark’s institutional social media (currently Instagram, Twitter, Facebook, TikTok, and YouTube).
Track social media content on a comprehensive
Create original text and multimedia (video, audio, photo) for use in digital media (primarily social media and throughout the Lewis & Clark website)
Track and interpret social media and web
Advise departments and offices on digital media strategy and
Ensure optimized placement of content throughout digital media
Manages, at minimum, two student workers who generate content for the web and/or social
Encourage and build mutual trust, respect, and cooperation among
Build and work with diverse teams
Website Content Creation and Maintenance (30%)
Collaborate with offices and departments on website refresh and content updates, ensuring that key pages are up-to-date and
Manage content strategy for top-level institutional pages (undergrad, graduate, law), including home
Support the creation and proliferation of high-quality user-generated content throughout the
Edit digital content according to best practices for web and adherence to the style guide and graphics standards set out by the Office of Public Affairs and
Bachelor's Degree, preferred disciplines include communications, journalism, or
Two years’ experience working with a robust content management system (CMS).
Two years’ experience posting and managing content on Instagram, Facebook, Twitter, TikTok, and YouTube, including understanding of analytics and ad creation/management.
Experience with social media content planning and
Commitment to staying on top of digital media trends and advising on how Lewis & Clark can and should use emerging
Experience throughout the content-creation process: identifying story, developing narrative or storyboard, conducting interviews, recording audio and video, capturing photos, and editing text and digital
Understanding of higher education
Previous web editing/writing
$46,800 - $50,000
Internal Number: R-001954
About Lewis & Clark College
Lewis & Clark is a private institution with a public conscience, a residential campus with global reach. Students and faculty throughout all three of Lewis & Clark’s schools—the undergraduate College of Arts and Sciences, the Graduate School of Education and Counseling, and the School of Law—pursue new ways of knowing by combining classic liberal learning with pioneering collaboration.
Our students represent the next generation of global thinkers and leaders, unafraid to discard conventional thinking, civic complacency, and outmoded preconceptions. Yet they value what Lewis & Clark offers: an education built from the time-tested elements of careful study, original research, and spirited debate.