VSP Global is comprised of five complementary businesses that combine high-quality eye care insurance, high-fashion eyewear, customized lenses, ophthalmic technology and retail solutions, with employees in over 23 countries. No matter the role, we're all focused on a singular mission: to help people see. Learn more by visiting https://vspglobal.com/cms/careers/
Under general supervision, involved in leading the strategic vision, market opportunities, pricing and profitability analysis, marketing activities and collaborating on sales strategies for a brand, product or service across all media, while collaborating with multi-functional teams and agency partners.
Develop and drives VSP's highest-risk, highest opportunity marketing strategies, working with partners across multiple business operations, such as VSP Global, strategic business units, and across the lines of business as necessary to achieve stated objectives
Identify business opportunities and manages major business initiatives via initiating research, analyzing market trends, business intelligence and financial reporting to assess strategic efficacy and program performance
Serve as program or product owner, accountable for development, design and execution, and ensuring that processes and systems align with strategy
Collaborate with market managers and communications team to ensure program positioning and promotion is aligned and effective; often directly manages agency resources and consulting engagements. That is, marshaling the appropriate resources required to achieve success
Work closely with senior management to identify market opportunities and develop and prioritize programs that meet company growth, share and brand objectives
Serve as a mentor and SME to other market managers and communication managers and demonstrates the departments best practices in all areas of marketing
Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration in order to keep VSP competitive
Establish goals and set targets to measure success of programs for the market segment
Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level
Typically has the following skills or abilities:
Bachelor's degree in Business, Marketing or related field or equivalent training, education and experience
Eight experience in product or brand management
Advance understanding of brand management concepts and building/execution techniques
Solid working knowledge of MS Office, PowerPoint, Word and Excel
Proven ability to develop and execute marketing strategies
Ability to elevate the perception of our corporate brand and our company
Excellent project management skills and experience managing large projects
Proven track record of influencing constituents for optimal results
Excellent organization skills, detail oriented and ability to multitask
Excellent verbal, written and interpersonal communication skills
Flexible and able to quickly and effectively change priorities and direction
Strong analytical skills required
Ability to write and present clear and concise reports
Regularly exercises discretion and independent judgment the in performance of his/her job duties
Proven experience creating and executing strategic, integrated marketing plans and effective go-to-market activations in a multi-business/cross-enterprise environment.
Thrives in a data-driven and collaborative environment to add value for stakeholders.
Abillity to advocate and be a champion of the connected marketing and communications ecosystem.
Marketing experience (agency or client side) in the health care space, especially optometry.
The working environment is generally favorable. Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust etc.
The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
VSP Global is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
Nearest Major Market: Sacramento Job Segment: Branding, Optometry, Brand Manager, Manager, Marketing, Healthcare, Management