Partner with specific client stakeholders within OCBC to understand their business challenges & use your data expertise to proactively identify areas where Customer Analytics techniques can create value.
Prioritise analytics workload by business value to optimise the capacity of the team.
Work closely with Marketing to create, execute and track campaigns
Represent GCAD in cross functional agile squads
Support strategic build projects to continuously enhance the capability of OCBC's analytical processes and big data platforms
Roles & Responsibilities: Generate Actionable Customer Insight To Improve Key Business Outcomes Support the deployment of world-class marketing analytics capabilities and practices to improve marketing effectiveness and efficiency of the OCBC Consumer Banking division. This includes:
Development and execution of marketing campaigns & event triggers to support customer acquisition, cross & upselling and account activation goals within the Consumer Banking business.
Apply data and advanced analytics to drive relevance of the marketing opportunities presented to customers & front-line channels
Conducting data discovery and other data exploration activities to identify emerging trends and business opportunities to grow the business
Development and ongoing management of predictive models, campaign reporting, analysis and derivation of key customer metrics.
Design of management reporting & visualization using Qlikview and Power BI.
Provision of ongoing support to segment and product management in the profiling and segmentation of customers as well as conduct of tactical mining to support their business initiatives.
Regular interaction with product and segment managers to understand their business objectives. Proactive recommendation on how you think analytics could help them achieve their goals.
Work with Data Engineering team to define the key pipelines of data required to support Business
Qualifications Requirements (Knowledge, Skills & Competencies): General Knowledge & Experience:
Understanding of banking, insurance or financial services preferred
Understanding of the role of analytical marketers
Exposure to data management and analysis functions
Programming & Data:
Exposure to database, analytical marketing or campaign management functions.
Ability to analyse, identify, visualize and describe key trends within large datasets
Prior experience tracking digital marketing activities, preferably experience with Adobe