The Digital Marketing Specialist will be responsible for leading all digital marketing efforts including social media, website content creation, digital advertising – including media buying, negotiations, placement and tracking. The Digital Media specialist will increase the impact and visibility of the College by building the organization's brand and increasing stakeholder engagement. As a member of the Marketing Team, this person will contribute to and assist in implementing the overall marketing and communications plan for the college.
Associates degree from a regionally accredited post-secondary institution
Bachelor's degree in marketing, digital media or relevant field from a regionally accredited post-secondary institution
Minimum of three years applicable experience in marketing, digital media, advertising, or relevant field or a combination of education and experience.
Experience in social media and content development required.
Experience with content creation and management
Experience in design and/or digital advertising a plus
Internal Number: 4633
About Guilford Technical Community College
Guilford Technical Community College offers more than 80 programs of study and continues to support success through innovative education, training and partnerships. The college offers associate degrees, diplomas and certificates as well as noncredit courses in professional development, personal enrichment, job training, career development and basic education. As the third largest of 58 community colleges in the North Carolina Community College System, GTCC serves more than 40,000 students annually from its Jamestown, Greensboro, High Point, Aviation and Donald W. Cameron campuses as well as its Small Business Center in Greensboro and High Point.