The EMEA Experiential Team is part of the Omnichannel Demand Organization and is driving engagement, demand and achieve successful relationship & revenue outcomes through the organization of physical and virtual events.
The Experiential Manager - EMEA is responsible for leading the EMEA Experiential strategy and implementation to deliver Relevant, Inspirational and Personalised Events & Experiences to our audiences. Together with his team he/she is working across multiple physical, online and virtual channels to ensure a consistent approach aligned to target personas and their position in the buyer journey.
The successful candidate is a creative and visionary change manager with understanding of providing memorable events, interactions & results with an audience in a B2B environment.
Develop the regional RA Event and experience strategy in terms of the 'Why, Which, How' of events for Rockwell Automation to host, attend or 'hi-jack'
Continually evolve our customer interactions to the next level through the adoption of technologies and activities across physical and online events & virtual demos and experiences.
Functional & People Management - Vision and drive to constantly evolve the function and its people to achieve business and personal success.
Plan, Develop and manage our presence at 3rd party Trade Shows, executive conferences and other physical and digital events, liaising with third party conference organisers on deliverables and timelines. Work with internal teams and external agencies on the design and delivery of onsite activations,
Manage the approach to optimizing engagement with the attendees at the event before, during and after through digital marketing, demos, assets and other activiations.
Develop the Rockwell Automation experience programme across physical & online events, Customer Experience Centres and Virtual interactions.
Collaborate with the broader marketing and sales teams to ensure consistent approach across all channels.
Monitor, analyse and develop our approach constantly to ensure optmised investment
Build a community of relevant suppliers including asset creators (Virtual and physical), booth builders, AV specialists, freelancers etc.
Monitor effectiveness of approach, assets, team and make recommendations for future enhancements.
Internal Number: R21-3115
About Rockwell Automation
When you choose Rockwell Automation, you join countless talented employees who have helped us establish our leadership position in the automation industry over the past century.
You join a diverse, inclusive and global community with a passion for innovation. A place where you can partner with great minds and inspiring people. And a corporation backed by the financial strength that drives growth – and career opportunities.
As much as we focus on our customers, we know our employees are key to our success and future. Helping you develop a rewarding career is a top priority. Because when you succeed, we succeed.