As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.
UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.
The College of Education has an outstanding opportunity for a Marketing and Communications Specialist.
This is a temporary project appointment for a nine-month duration.
The University of Washington College of Education and Haring Center for Inclusive Education are seeking an informed and thoughtful Marketing & Communications Specialist with a passion for educational justice. The UW College of Education is the 5th ranked public school of education in the country, nationally recognized for our community-centered research, professional learning, and service-oriented partnerships. Housed within the College of Education, the UW Haring Center for Inclusive Education provides early childhood education to children with and without disabilities, conducts leading-edge research to advance inclusive learning, and trains educational professionals in proven practices to develop every child’s potential.
Reporting to the Director for Marketing & Communications, the Marketing & Communications Specialist is responsible for supporting the creation and management of content for internal and external audiences, with a particular emphasis on driving day-to-day storytelling across multiple channels. This includes, assisting the Director with building a dynamic social media presence for both the College and the Haring Center involving content creation that develops a clear and authentic “voice” as well as strategic scheduling and attention to analytics; researching and writing stories for monthly e-newsletters; building and scheduling ad-hoc and recurring e-communications using Marketo and/or Jeto; and project management assistance, as needed. This is a writing-intensive role that requires knowledge of AP Stylebook and Chicago Manual of Style as well as fluency in social media and email marketing.
Under the direction of the Director for Marketing & Communications, this position will assist with raising awareness about research and initiatives that includes writing copy in support of events, identifying stories of interest, highlighting College and Haring Center efforts through social media, updating websites with content, and supporting frontline fundraisers to sustain donor engagement.
The Marketing & Communications Specialist will represent our mission to transform inequitable educational systems, explicitly focusing on sustaining BIPOC students, faculty, staff and the communities with whom we partner. This position will assist the Director with supporting cross-functional messaging that enhances the brand reputation of both the College of Education and Haring Center for Inclusive Education, in alignment with the UW’s overall brand. This involves having a keen eye toward our priorities as well as those of the University, with an understanding of voice(s) and audiences, and a strong attention to detail.
The College of Education is a small but mighty unit on campus that partners with communities and organizations in our work advancing educational justice. Likewise, the Haring Center for Inclusive Education builds strong relationships with community members and groups to effectively maximize its impact. Our community and audiences are extremely diverse, and collaboration is paramount to our work. This position requires the ability to interact with broad and diverse personalities in thoughtful and respectful ways.
Internal and External Marketing and Communications
College of Education (50%)
•Write stories of interest and highlight key research activities through our various communications outlets, as identified by the Director. Research and write stories for the College’s monthly e-newsletter. •Assist with creating and sustaining a dynamic social media presence for the College, including the development of a clear and authentic “voice” that reflects our community’s values and priorities. •Develop and prepare written and visual content as assigned for the College’s website, including conducting interviews with faculty, guests, and students; writing features and news articles; posting material directly to the website; selecting appropriate images to accompany written website content; updating events and monitoring the website to maintain fresh content. •Produce on-brand graphic design for social media and other outlets. •Build and schedule recurring and ad-hoc messaging in Marketo. •Attend and actively contribute to Advancement team meetings. •Be familiar with and take required training for Customer Relationship Management (CRM) systems (provided by the University) and use information to support research needs and pull lists. •Provide outstanding customer service and strategic communications consultation to the College, as well as professionally represent the College and the UW in all interactions. •Other duties as assigned.
Haring Center (50%)
Under the direction of the Director for Marketing & Communications and in consultation with personnel at the Haring Center of Inclusive Education, this position will assist with the development and implementation of communications that raise awareness of the Haring Center’s cutting-edge research, dedicated staff and faculty, community partnerships, and exceptional students. This work occurs through day-to-day storytelling across multiple channels and is designed to raise the profile of the Haring Center within the University as well as more broadly. •Build and schedule recurring and ad-hoc messaging in Marketo, including the Haring Center Today monthly e-newsletter, “Message from the Director” communications, and Haring Center Auction communications. •Write stories of interest and highlight key activities through the center’s various communications outlets, as identified by the Director and Haring Center personnel. •Manage and update the Haring Center website, including pages for the center’s Professional Development Unit (PDU) and its annual fundraiser and auction. Develop and prepare written and visual content as assigned and post material directly to the website. Update events and monitor the website to maintain fresh content. •Assist with creating and sustaining a dynamic social media presence for the Haring Center, including the development of a clear and authentic “voice” that reflects this community’s values and priorities. •Maintain photo/video library and permissions for all EEU school students. •Produce on-brand graphic design for social media, flyers, and other outlets. •Provide outstanding customer service and communications and marketing support to the Haring Center, as well as professionally represent the Haring Center and the UW in all interactions. •Work with Creative Communications to order branded materials for the center. •Other duties as assigned
Interpersonal Awareness: Builds and maintains positive relationships and actively contributes as a member of an emotionally intelligent, thoughtful, and equity-conscious team to achieve results.
Effective communications: Expresses oneself clearly and empathetically in interactions with others in all forms of communication, i.e., verbal and written, one-on-one and group, etc.
Professional Credibility: Takes responsibility for meeting goals, objectives, obligations and solving problems while representing the mission, vision, and values of the College.
Critical Thinking:Obtains, analyzes, and evaluates information effectively in the face of ambiguity. Makes appropriate decisions based on relevant information and experience.
Ethics and Trust: Models and upholds the values of inclusiveness, openness, candor, and honesty despite internal and external pressures. Acts consistently with Washington State ethical guidelines and organizational core values and beliefs.
Valuing Diversity and Inclusiveness: Respects, values, and contributes to the UW’s commitment to inclusiveness and diversity.
Bachelor’s Degree in communications, marketing, English, journalism, or related field, to include two to three years of experience in marketing/communications or public relations. Proven expertise in developing targeted messages and communications for diverse audiences.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
•Excellent written and verbal communications skills, including strong familiarity with AP Stylebook and Chicago Manual of Style. •Ability to complete storytelling from start to finish including interviews, writing drafts, and incorporating edits. •Fluency in social media management, including content creation, scheduling and analytics, as well as development of “voice.” •Experienced in email marketing, including content development for e-newsletters and other messaging as well as proficiency in using platforms such as Marketo. •Must have a learner and solution-oriented mindset and strong interpersonal awareness. •Experience working successfully in a collaborative environment as well as independently. •Must bring a “how can I help” attitude and actively practice “managing up” to teammates and colleagues across the College and University. •Must demonstrate strong follow through on tasks, projects, and responsibilities. •Must be adept at organizational proficiency and project management, including the ability to prioritize and juggle multiple projects simultaneously. •Must be customer service-minded in the interaction, strategic planning, and execution or implementation of all projects. •Capacity to work professionally with many constituencies (e.g., staff, faculty, students, alumni, vendors, donors, and volunteers). •Proficient in the use of Microsoft Office for the PC. •Experienced working in the Adobe Creative Suite (includes InDesign, Photoshop, Acrobat, etc.) and experience working with email distribution systems, preferably Marketo. •Must be able to maintain confidentiality.
•Experience with marketing in a complex organizational environment. •Familiarity using content management systems such as Drupal or Word Press. •Experience working with large databases, CRMs or email automation systems. •Experience in photography and/or videography. •Familiarity with technology, new media tools, and a wide range of software.
CONDITIONS OF EMPLOYMENT
•During state and UW restrictions surrounding COVID-19, this position will be required to work remotely and attend meetings virtually and on the phone. •Cubicle/Open workspace environment, which may result in additional or higher levels of noise and visual distractions. •Ability to work evening and weekend hours, as necessary, on short or limited notice. •Must have regular and reliable transportation for local travel and willing to travel when necessary.
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Workforce Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.