TheRole: Associate Marketing Director, Data & Research
Grade ( relevant for internal applicants only ): G12
The Location: Centennial, CO, London, UK, NYC, NY, Boston MA, Charlottesville, VA
The Team: Y ou will be part of the global marketing leadership team responsible for developing strategic plan, implementing and managing S&P Global Market Intelligence marketing activities to drive strategic Data Management Solutions (DMS)/Marketplace business objectives.
The Impact: Working closely with key stakeholders including product and sales teams, this position will have ownership and accountability for the achieving marketing KPIs, development and execution of appropriate marketing objectives, strategies, and tactics for the S&P Global Market Intelligence DMS/Marketplace portfolio globally with team management responsibility.
What's in it for you:
This role's initiatives are the foundation of a global, integrated marketing strategy that builds brand awareness and generates demand for our data and solutions.
Compensation/Benefits Information (US Applicants Only):
S&P Global states that the anticipated base salary range for this position is $82.6k to $188.6k. Base salary ranges may vary by geographic location.
In addition to base compensation, this role is eligible for an annual incentive plan.
* Content and product marketing - Develop product marketing campaigns for various content pieces which help position S&P Global Market Intelligence as a thought leader such as papers, reports, infographics, email campaigns, blogs, etc. Analyze and measure the performance to maximize reach and effectiveness. * Marketing communications - Produce email, web and advertising copy, social posts, and sales collateral aligned to the business' growth strategy and branding guidelines. * Stakeholder communications and support - Collaborate with sales for driving the lead processing workflow and provide regular and consistent updates to the product and commercial teams. * Global collaboration - Leverage work developed by global colleagues and adopt campaign best practices by region or market. Influence and collaborate with colleague beyond the reporting line to maximize the campaign impact and results. * Sales enablement - Develop materials to help Sales communicate the value proposition of products and support the selling process of those products * Event support & management - Work closely with the Global Event team and business areas to support event strategy and activation as well as define event KPIs * Marketing operations - Leverage marketing automation tool to plan and execute marketing campaigns and compile analytics and reporting
What We're Looking For:
The ability to develop the annual marketing plan focusing on client segment personas while maintaining a direct alignment with business priorities is crucial. It is essential to be able to collaborate with others within or beyond the reporting line.
Ability to apply a client centric focus in developing strategic plans that position S&P Global MI as a partner to our clients through our complementary and integrated DMS/Marketplace offerings including Credit & Risk, Data & Research, Desktop Platforms, and ESG
Develop annual marketing plan focusing on client segment personas while maintaining a direct alignment with business priorities
A minimum of 8 years of marketing experience, preferably in the B2B financial sector
Bachelor's degree or equivalent (Marketing, Communications, Business or related field preferred)
Experience in developing an annual strategic marketing plan and budget; experience in budget management
Extensive knowledge of print, digital, social, and event channels used to build B2B marketing campaigns
Strong presentation skills and written and verbal communication skills
Excellent organizational and time management skills
Experience in managing, cultivating, and motivating a team
This role is limited to persons with indefinite right to work in the United States.
Foundational understanding of the industries and markets covered by S&P Global Market Intelligence; knowledge of data feeds, APIs and cloud platforms a plus
Ability to work in a fast-paced and changeable environment
Ability to collaborate with others beyond one's reporting line
Familiarity with Salesforce CRM and Marketo marketing automation a plus
Passionate and focused
Relentless and hardworking
Fun! Energetic! Obsessed with Winning!
S&P Global Market Intelligence
At S&P Global Market Intelligence, we know that not all information is important--some of it is vital. Accurate, deep and insightful. We integrate financial and industry data, research and news into tools that help track performance, generate alpha, identify investment ideas, understand competitive and industry dynamics, perform valuation and assess credit risk. Investment professionals, government agencies, corporations and universities globally can gain the intelligence essential to making business and financial decisions with conviction.
S&P Global Market Intelligence is a division of S&P Global (NYSE: SPGI), which provides essential intelligence for individuals, companies and governments to make decisions with confidence. For more information, visit www.spglobal.com/marketintelligence.
Equal Opportunity Employer:
S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.