PURPOSE OF POSITION The Marketing Manager is responsible for actively promoting the efficient use of electricity and all products and services for members of Corn Belt Energy Corporation.
OBJECTIVES A. Identifies member needs and implements appropriate tactics to meet the needs identified. B. Implements promotional activities that package products and services for members. C. Develops strategies and programs to increase brand (Corn Belt Energy, Touchstone Energy) awareness to members throughout our service territory. D. Promotes rebates and incentive programs to encourage greater member satisfaction in the use of electric energy. Develops and coordinates promotional campaigns. E. Develops sales approaches for particular market segments (to include residential, commercial, and industrial members). F. Identifies sales opportunities based on market segment research and data. G. Creates and maintain on-going business relationship with the cooperative's key accounts and contractors. H. Conducts on premises energy surveys to determine measures that can be implemented by members that will more efficiently utilize electricity in their homes and businesses. I. Handles member complaints at a time and place convenient to the member. Works within bounds of established policies and procedures to resolve the complaint to the satisfaction of the member. J. Educates customers, builders and developers about cooperative products, services and programs to promote member satisfaction and efficiency. K. Conducts both formal and informal meetings to inform and train Cooperative employees. L. Makes presentations to consumer groups, civic clubs, professional groups, youth groups, schools and other organizations. M. Establishes and maintains good working relationships with allied organizations, government officials and agencies, and other influential individuals and organizations. N. Assists VP, Utility Services with annual marketing budget related to marketing campaigns and periodically reviews projects to ensure maximum benefit. O. Records and maintains information and data on marketing results and a marketing plan. P. Provides assistance for the Annual Meeting every summer and for periodic member meetings throughout service territory.
SUPERVISORY RESPONSIBILITIES No direct reports.
WORK CONDITIONS Work performed indoors will occur within an office setting utilizing a number of technological devices such as a telephone, Smartphone, iPad, personal computer, etc. Subject to irregular hours for outage communications and occasional travel outside cooperative service territory for meetings and training.
Corn Belt Energy is an equal opportunity employer committed to diversity in our workplace. Female and minority are encouraged to apply.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. A. B.S. in marketing, business, public relations, or closely related field required or proven successful experience in developing, building and executing successful marketing programs in lieu of educational requirements. B. 5 years of related work experience. C. Excellent sales and presentation skills. D. Excellent oral and written skills including the ability to deal with the public in a variety of situations. E. Valid driver's license. F. Prior utility industry experience preferred but not required. G. Knowledge with electrical wiring and home energy efficiency preferred but not required.
About Corn Belt Energy Corporation
Founded in 1938 as a not-for-profit electric cooperative, Corn Belt Energy now powers the lives of over 35,000 homes and businesses throughout 18 counties in Central Illinois. We employ 85 people and maintain over 5,000 miles of line throughout our vast territory. Our electricity is supplied by Wabash Valley Power Association, a generation and transmission cooperative based in Indianapolis.
The largest electric cooperative in Illinois, Corn Belt Energy is owned by the electric members it serves and is committed to providing reliable, affordable power. The cooperative is governed by 13 directors who are residential members and who represent specific districts within our service territory. Educating members on energy efficiency and safety are top priorities and we are committed to supporting our communities in a variety of ways, including our Education Grants Program and our participation in the national Youth to Washington Tour.
In the past 80 years, our membership base has changed dramatically from primarily farmers to an ever-increasing number of urban, suburban and commercial accounts. Embracing our rural farm heritage, we now serve many of the new residential subdivisions ...and commercial areas in Bloomington-Normal and other communities. While we've accomplished our original goal of bringing electricity to rural areas, we're now faced with a new challenge: helping cooperative members use energy wisely in a world increasingly reliant on electricity.
Corn Belt Energy is a member of the Association of Illinois Electric Cooperatives (AIEC) and the National Rural Electric Cooperative Association (NRECA). Corn Belt Energy has been a member of the Touchstone Energy network of electric co-ops since its inception in 1998.