Job Summary: Reporting to the VP, Digital Strategy and Marketing Intelligence, the Marketing Technology Manager is responsible for the development of the organizations' Marketing Technology (MarTech) stack. Understands the elements of a multi-layered MarTech stack and develop a phased roadmap for the health system, with an eye on automation to streamline the functions of marketing and communications, across multiple audience groups. Understand how systems could interconnect to integrate data between platforms, across all digital channels to improve business performance.
Collaborate with business stakeholders to understand digital marketing objectives to ensure alignment with project outcomes and effectively meet strategic and tactical needs.
Operate marketing technology products as an administrator and provide administrative oversight and workflow mapping for additional users.
Define business requirements for ongoing marketing technology investments and understand how to map these to technology capabilities and, if necessary, how to adjust existing business processes to take full advantage of these capabilities.
Drive the governance of the system integrity and performance of various MarTech platforms. Oversee and manage critical MarTech vendor partnerships to ensure optimal performance and return on investment from technology costs. Train and support marketing staff on best practices in using marketing technology products to support the organization.
Regular partnership with IT and other teams across the organization to ensure MarTech architecture is in alignment with overall digital platform architecture. Monitor data quality within marketing technology products to ensure efficiency and operational success.
Partner with developers and program managers to establish timelines and ensure delivery of projects and requests. Identify time-consuming internal processes and assist in building reliable and scalable solutions to automate them.
Manage fast-changing priorities in a dynamic environment to deliver the most impactful solutions to business stakeholders. Projects may include launching new technologies, optimizing existing processes, supporting new features, enablement, business process reviews, etc.
Deliver on these roadmaps from concept through enablement to ensure high adoption and high success. This includes handling project timelines, communication, expectations, etc.
Seek enhancement and efficiency at every turn. Have an eye for scale and automation.
Bachelor's degree required.
8-10 years related work experience required in Analytics experience.
Proven working experience in leading CRM and other MarTech solutions or other similar technologies. Deep understanding of Personalization, Data Driven Marketing (DDM), and Content Analytics.
In-depth understanding of architecture of an integrated marketing technology stack, and developing systems that support and interact with one another. In-depth understanding of the typical use cases of Digital Marketing Platform implementations (such as ad server, analytics, DMP, DSP, frontend tooling, Mobile strategies etc.)
Understand industry trends for marketing technology platforms (content management systems, CRM, marketing automation, intranet, mobile and data security practices).
Advanced skills with Microsoft applications which may include Outlook, Word, Excel, PowerPoint or Access and other web-based applications. May produce complex documents, perform analysis and maintain databases.
Internal Number: 39390BR
About Beth Israel Lahey Health
Beth Israel Deaconess Medical Center (BIDMC) is part of Beth Israel Lahey Health, a new health care system that brings together academic medical centers and teaching hospitals, community and specialty hospitals, more than 4,000 physicians and 35,000 employees in a shared mission to expand access to great care and advance the science and practice of medicine through groundbreaking research and education. BIDMC is a world-class teaching hospital of Harvard Medical School and is the official hospital of the Boston Red Sox.
Service to the community is at the core of BIDMC’s mission, exclaiming our "covenant to care for the underserved and to work to change disparities in access to care.” As the first hospital to publish a Patient Bill of Rights, BIDMC remains committed to providing equitable care and access to all, and have implemented a number of initiatives to ensure the delivery of culturally responsive care.