The Multimedia Copywriter position oversees the company’s interactions with the public through implementing content strategies on social media platforms. Their duties include analyzing engagement data, identifying trends in customer interactions, and planning digital campaigns to build a community online and drive engagement.
Use social media marketing tools to create and maintain the company’s brand.
Work with marketing professionals to develop social media marketing campaigns.
Interact with customers via the company’s social media accounts.
Analyze the company’s digital marketing plan and social media strategy to identify strategic weaknesses and make recommendations for improvements.
Research social media trends and inform management of changes that are relevant to the company’s marketing activities.
Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs.
Be knowledgeable of optimal SEO strategies. Write clear and error-free content that reflects the company’s voice.
Propose copy concepts and carry out projects once they are approved.
Associate’s or Bachelor’s degree in Journalism, marketing, or related focus preferred.
Must be an automotive enthusiast. Passionate about cars and car shows.
Must have experience working with multiple social media platforms including but not limited to Facebook, Twitter, Instagram and YouTube.
Must have experience using social media to maintain or build on a company’s social media image.
Must have excellent verbal and written communication. Must have strong understanding of the proper use of hashtags.
Experience producing copy for print and digital media channels.
Experience crafting social content that drives engagement.
Previous experience using data tools to analyze social media campaigns is a must.
Experience with URL shortening tools like Bitly a plus.
Prior skills in learning social media trends and identifying new social media tools.
Experienced in writing SEO copy.
Must have experience using social media tools like Hootsuite and Sprout Social.
Must be good at organizing tasks to meet deadlines. Must be able to work according to schedules and meet marketing and company goals.
Telecommuting is allowed.
About Extra Mile Brands: Top Flight Automotive, Auto Accessories of America, Corvette America, Mr. Mustang
Since 1977, 'Auto Accessories of America' is a premier manufacturer and distributor of interiors, parts and accessories for the automotive aftermarket. Our brands include 'Auto Accessories of America' (Since 1977), 'Corvette America' (Since 1977), 'Mr. Mustang' (Since 1975), Onyx Covers (Since 1983), 'Classic Fit Covers', 'Classic Car Dashes' and 'Mustang America'.