As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.
UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.
Established in 1920, the University of Washington Press supports the university's research, education, and outreach missions by publishing important new work for an international community of scholars, students, and intellectually curious readers. As one of the largest book publishers in the Pacific Northwest, the press also offers a broad range of trade books for general readers, often developed in partnership with museums, cultural organizations, and local indigenous communities.
The press is currently expanding its publishing program and, with this growth, is eager to bring in new ideas, new enthusiasm, and the opportunity to work collaboratively with a terrific team of publishing professionals. Based in Seattle, the press is part of a vibrant book culture, with independent bookstores, museums, libraries, and book supporters throughout the city and region.
We have an outstanding opportunity for a Marketing and Sales Director.
Reporting to the Director of the press, the Marketing and Sales Director is a member of the press management team and is responsible for creating and executing the marketing and sales strategies of the press. The Marketing and Sales Director works collaboratively with authors and press staff to develop and implement inclusive and culturally appropriate marketing and communication practices. This position directs and manages all programs and activities of the marketing and sales department, including sales, e-marketing, course adoption campaigns, publicity, social media, website, advertising, direct mail, exhibits, events, and awards. The Marketing and Sales Director supervises and coordinates the work of two full-time departmental staff and student marketing assistants. This position is also responsible for creating and monitoring the departmental marketing and sales budget, forecasting book sales, and providing a deep level of sales analysis for both print and digital publications.
DUTIES & RESPONSIBILITIES:
Plan, communicate, and implement comprehensive sales and marketing strategies for backlist, current, and forthcoming press titles; recommend print runs, publication models, prices, and discounts for all new books, and communicate marketing plans to press staff and authors. Provide comparative sales data.
Work with press Director and management team to create and implement short-term and long-term strategies for the press. Attend weekly management team meetings and planning retreats. Manage domestic and international sales representatives. Conduct biannual sales conferences and call on key national and local accounts. Generate all wholesaler sales and buy reports. Actively seek out and pursue opportunities for expanding sales and reaching new communities of readers. Manage special sales and bulk purchases.
Manage inventory levels with third-party distribution and warehousing partners. Conduct annual backlist price and discount reviews and recommend pricing and discount changes.
Provide a deep level of sales analysis for press publications, including annual sales (domestic and international), sales by subject area, series, market channel, and territory. Provide one-year book anniversary sales reviews.
Oversee generation and distribution of ONIX data feeds to press vendors and clients; serve as primary contact for all wholesaler and metadata recipients; oversee price, discount, and status changes and communication to vendors (including Amazon); serve as primary relationship manager for domestic and international distributors and press publishing partners.
Serve as lead administrator of press website and relationship manager with website developer.
In collaboration with Director, EDP Director, and Editorial Director and other press staff, develop inclusive and culturally appropriate editorial standards for marketing and all internal and external press communications.
Create and manage annual departmental budget and track all marketing and sales expenses. Manage marketing and sales subscription services.
Provide support for and participate in press development activities and programs, as well as campus and community outreach initiatives and partnerships.
Supervise marketing staff, including conducting annual performance and goal-setting reviews for all direct reports.
As a UW employee, you will enjoy generous benefits and work/life programs. For a complete description of our benefits for this position, please visit our website, click here.
Bachelor's degree and at least 5 years of experience in marketing and/or sales management at a scholarly, professional, or commercial publisher.
Demonstrated success in developing effective marketing and sales programs for a range of scholarly, trade, and academic crossover publications.
Proven ability to establish positive relationships and work collaboratively and collegially with authors, colleagues, customers, sales teams, partners, and vendors.
Excellent communicator in both written and spoken English for effective internal and external communications and developing productive working relationships.
Sensitivity to language and representation relating to race, ethnicity, gender, sexuality, and ability/disability.
Strong organizational and management skills. Must be able to work effectively with a departmental team and juggle and prioritize multiple complex projects and tasks to meet deadlines and sales revenue targets.
Proficiency with Microsoft Office Suite (Word, Excel, Outlook, and PowerPoint) and knowledge of Adobe Acrobat. Ability to use title management systems to generate monthly, annual, and other routine sales reports.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
MBA or other relevant master's degree.
A proven track record for increasing sales of digital and print books.
Experience in motivating and leading teams in a collaborative environment.
Experience of and proficiency with the Allbooks title management system.
CONDITIONS OF EMPLOYMENT
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Workforce Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.