Department: Alumni Relations & Development Salary/Grade: EXS/6
The Assistant Director is responsible for the development and integration of strategic digital initiatives to create a pipeline of donors in support of annual giving, student philanthropy, and participation goals. There is a strong focus on current and emerging fundraising technologies including those related to online giving, giving days, e-solicitations, and social media. The Assistant Director works with the Director on strategy related to digital/online giving initiatives and manages the execution of those initiatives across ARD teams including social media support and integration for Annual Giving efforts, online giving program analysis and support, and personal outreach email initiatives. These programs are designed to strategically identify & cultivate prospects, students & alumni in meaningful ways that transition into engaged volunteers & donors.
Management of strategy and execution with the Director related to programs assigned to the Assistant Director including social media, web, or other digital strategies.
Management/coordination of program execution related to the integration of social media with existing campaigns and programs - including alumni and student facing programs.
Compile and summarize results of analytics for social media – make recommendations for enhancements based on data insights.
Analyze site campaign data to improve donor experience and conversion rates
Management of the execution related to the online giving/web related campaigns/activities/programs including web reporting (Google Analytics), growth ideation, annual URL maintenance, and ad hoc URL customization/creation.
Compile and summarize results of analytics for website – make recommendations for enhancements based on data insights.
Analyze site traffic to improve donor experience and conversion rates
Assist in setting up donation pages; working with internal and external teams to improve quality and increase conversion rates
Management of the execution related to personal outreach campaigns focusing on alumni annual giving initiatives.
Partner with internal and external teams in product or platform development (e.g. website design and development)
Execute and optimize targeting and retargeting efforts across digital channels.
Reporting and analytics related to program specific needs.
Financial/budget balancing and related activities.
Identification and acquisition of materials/information to successfully execute programs.
Help to develop innovative outreach techniques to reach targeted cohorts.
Manage multiple projects simultaneously and understand team priorities in the context of Annual Giving goals.
Other duties to be assigned related to overall Annual Giving program.
Serves as liaison to both University and Northwestern Alumni Association (NAA). Key liaison with ARD Marketing and Communications. All members of the Annual Giving - Young Alumni, Student Philanthropy, and Online Giving team support the execution of on campus, student facing events. This position will be based in Illinois and will not have the option to be 100% remote.
Participation in developing and executing strategic plans.
Develop strategies and recommend improvements to Annual Giving’s online presence in support of annual giving’s donor and dollars goals.
Integrate digital and social strategies into print and other traditional Annual Giving campaigns
Build fundraising programing through emerging technologies in support of alumni participation goals.
Primary responsibility for administering & maintaining existing strategic plans relating to specific market segments, programs, events, support teams or high level donors to meet goals for engagement & participation.
Recommends changes & improvements to processes, objectives, and goals based on evaluation of completed programs to dramatically increase engagement & participation & maximize & ensure most effective & efficient use of resources.
Research, test and explore emerging fundraising technologies and make recommendations for the annual giving program.
Involves moderate- to-high-level of collaboration with both internal department partners and moderate level of collaboration with broader University partners to identify & integrate resources to accomplish strategic goals & objectives.
Please bullet examples of key partnerships and work involved below:
Collaborate with Annual Giving colleagues on the planning and execution of the Annual Giving e-solicitation program in support of overall Annual Giving goals.
Collaborate/support the Direct Appeals, Leadership Giving and Reunions teams on digital fundraising efforts.
Collaborate with MarComm team to build integrated digital efforts in support of giving goals including work with campus partners..
Serve as a member of the Alumni Relations and Development Social Media Workgroup (if still in place) and other social media related work groups at the University where applicable.
Prospects & Gifts
Develops, plans & implements strategies, goals & approach for prospects who can be identified through digital initiatives.
Key member of team involved in the development and execution of digital campaigns such as #GivingTuesday and other key giving related days. Work with colleagues and teams to ensure a collaborative and successful digital fundraising effort.
Works with department and University colleagues to facilitate digital fundraising programming.
Creates/supports digital programs that promote engagement & philanthropic opportunities.
Engages and helps to manage digital volunteers/advocates in support of digital fundraising campaigns.
Manages Northwestern’s social media Facebook group of alumni digital fundraising volunteers
Coordinates volunteer strategies with other development staff, including volunteer events, programming, marketing materials and social networking efforts.
Manages development and execution of programming and marketing related to engagement and solicitation.
Articulates goals and timelines.
Monitors and analyzes program metrics, including engagement activity, gifts/pledges, etc.
Coordinates the data collection in Annual Giving’s digital platforms with GRS.
Ensures that proper stewardship and gift follow-up occurs when related to campaigns in social media and personal outreach – this can include ensuring fulfilment related to campaign occurred.
Analyzes segment, group, program, event metrics and reports to colleagues and manager. This includes all reporting related to programs.
Maintains up-to-date knowledge of industry best practices.
Optimizes the use of technology including social media for marketing, communications & data reporting & analysis.
Performs appropriate data clean up and allocation based on program needs, including: data cleaning for campaigns, appeal loads related to efforts, and final reporting of opt out related to programs.
Assists in the development of dashboards & metrics which provide quantitative analysis of program & event outcomes
Provides reports and recommendations for system integrations
Performs other duties as assigned.
Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor's or higher degree; OR appropriate combination of education and experience.
2 years development, marketing, sales or the equivalent experience is required.
Minimum Competencies: (Skills, knowledge, and abilities.)
Organization, detail oriented, able to take verbal/oral instruction
Digital marketing or fundraising experience; Savvy user of new and established technologies such as online giving, giving days, and social media
Preferred Competencies: (Skills, knowledge, and abilities)
Knowledgeable of fundraising, marketing, and social tactics.
Strong writing skills
The Northwestern campus sits on the traditional homelands of the people of the Council of Three Fires, the Ojibwe, Potawatomi, and Odawa as well as the Menominee, Miami and Ho-Chunk nations. We acknowledge and honor the original people of the land upon which Northwestern University stands, and the Native people who remain on this land today.
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Internal Number: 41171
About Northwestern University
Northwestern University is a major private research university with 12 academic divisions located on three campuses in Evanston, Chicago, and Education City in Doha, Qatar. We have approximately 2,500 full-time faculty members, 17,000 graduate and undergraduate students, and over 5,700 full and part-time staff. Northwestern University combines innovative teaching and pioneering research in a highly collaborative environment. It provides students and faculty exceptional opportunities for intellectual, personal and professional growth.