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What you’ll be doing...
As a foundational member of Verizon’s in-house digital marketing center of excellence, you will be responsible for programmatic data strategy, activation and optimization across all inventory types to achieve brand and business objectives. You will be responsible for understanding 1st and 3rd party data sources and have the ability to formulate an audience targeting strategy to deliver optimal performance. You will also be responsible for understanding the unique value of publisher side data. With your expert knowledge of the data, tech and publisher landscape and the evolution of programmatic buying, you will keep internal leadership, media and ad teams educated on emerging opportunities.
Evaluating1st, 2nd, and 3rd party data sources to formulate an audience strategy to maximize campaign ROI for Verizon’s programmatic COE team.
Serving as the main point of contact for data setup and optimizations including best practices.
Partnering closely with the inventory lead to forge holistic partnerships and opportunities with publishers.
Working with the AI & Data teams at Verizon to create data science models to utilize for campaign targeting.
Collaborating closely with other media leaders (Consumer, Brand, Business, Search, Social, Analytics) to support the execution of the newly developed Digital COE.
Supporting efforts across partner units within Verizon (Operations, Experience, Technology, CRM) to create improved digital experiences across all touchpoints, maximizing utilization of first party data.
Keeping internal teams educated on the evolution of programmatic inventory, what’s leading in the marketplace and what tech can be utilized.
This hybrid role will have a defined work location that includes work from home and assigned office days as set by the manager.
What we’re looking for...
You'll need to have:
Bachelor’s degree or four or more years of work experience.
Four or more years of relevant work experience.
Marketer/agency/consultative services experience in programmatic media strategy & investment.
Experience utilizing 1st party data for media targeting.
Even better if you have one or more of the following:
Experience with an onboarder (preferably LiveRamp).
Six or more years of relevant work experience.
Experience working with a major DSP (DV360/TTD/VMG/AAP).
Comfortable leading data-driven media technology (Liveramp, Adobe AAM, Epsilon, Acxiom).
Fluent in data-driven targeting and reach strategy.
Skilled at applying data to get the most out of programmatic buys.
Ability to manage projects across multiple stakeholders, and influence across divisions, departments, and teams.
Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
Programmatic buying experience within Agency Trade Desks, Management Consultancies or brands with in-house programmatic capabilities.
Knowledge of the evolution of programmatic media; how video, social, display, native, branded content became purchasable programmatically.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.