Towson University (TU) is one of the nation’s top 100 public universities. Located north of Baltimore, TU currently enrolls over 22,000 students and is the second-largest university in the prestigious University System of Maryland. Towson University values diversity and fosters a climate that is grounded in respect and inclusion to cultivate the intellectual and personal growth of the entire university community.
The Communications Specialist for the Division of Strategic Partnerships and Applied Research Office of Partnerships and Outreach furthers the visibility of the Division and University. The Communications Specialist reports to the Senior Communications Manager and collaborates with others across the Division and University. Primarily supporting the StarTUp, the employee develops content for use on multiple platforms including web, social, email, and video contributing to the growth of the StarTUp building and initiatives. In addition, the employee will support the recruitment efforts of the Continuing and Professional Studies team. The employee manages multiple deadlines and strives to stay up-to-date on current trends in digital marketing and emerging technologies.
The Communications Specialist will oversee the implementation of the StarTUp and Continuing and Professional Studies social media strategies and the associated social platforms. This includes drafting and scheduling of organic posts, providing content and feedback on targeting for paid social campaign opportunities, recommending graphic needs, monitoring analytics, and researching new trends in social media. Platforms include, but are not limited to Facebook, Twitter, YouTube, Instagram, Google Plus, and LinkedIn. Develops new ideas and content for the StarTUp and Continuing and Professional Studies web pages, blogs, videos, collateral, and the TU newsroom. Reviews existing web-based content regularly and edits as needed. Reviews, edits, and uploads blog posts for style and voice. Ensures blog uploads include strong photography/graphics and appropriate search engine optimization terms.
Supports marketing efforts for the StarTUp and Continuing and Professional Studies which includes, but is not limited to research and identification of new target audiences and developing new event and outreach concepts. Develops email marketing campaign content for the StarTUp and Continuing and Professional Studies. These can be standalone communications, or series oriented to promote initiatives. Many email communications are reoccurring and require regular revisions to create audience interest. Maintains messaging and graphical standards for the StarTUp building including, but not limited to signage, promotional items, and collateral. Analyzes monthly reports including data from multiple social media accounts, google analytics, and salesforce. Collaborates on recommendations based on the results of monthly reports and ensures recommendations are carried out. Completes special projects as assigned.
Bachelor's degree in marketing and/or communication or relevant field.
Must have a minimum of 2 years of professional experience in marketing and communications, preferably digital marketing and communications.
Must prove knowledge of email marketing best practices and social media use, and editorial style.
Multi-tasking, detail-oriented, team player, flexible, ability to prioritize, ability to communicate well via email and in person, able to make decisions independently.
Knowledge of HTML and Salesforce is not required, but preferred.
Familiarity with software such as Adobe Creative Suite and Acrobat; Microsoft Word, Excel, PPT, Publisher, Outlook, One Note; Google Analytics; Social Media Scheduling Products; WordPress.
Salary and Benefits
This position is contractual and offers a competitive salary and a contract that offers annual leave, holidays, sick days and tuition remission. Contractual employees scheduled to work 30 or more hours per week may be eligible for subsidized health benefits coverage.
If you are motivated, innovative and team-oriented, we would love to hear from you. For consideration, please submit a cover letter and resume with your online application.
This position will be open for a minimum of 14 days.
The safety of our students, faculty, staff, and neighbors has been our top priority and the focus of every one of our decisions since the earliest days of the COVID-19 pandemic. The University System of Maryland (USM) has recently determined that mandating a COVID vaccine for all faculty, staff and students at all schools in the USM is both a reasonable and necessary means of protecting our health and safety. As a prospective hire at TU, proof of your full COVID19 vaccination must be demonstrated before you begin employment with the University.
Internal Number: 2100007Q
About Towson University
The largest comprehensive university in the Baltimore area, Towson University is nationally recognized for its excellent programs in the arts and sciences, communications, business, health professions, education, fine arts and computer information systems. Located in suburban Towson, eight miles north of Baltimore, our beautifully landscaped, 328-acre setting offers a pleasant environment for study and a diverse campus life, as well as easy access to a wealth of university and community resources. Towson University's educational experience branches out to off-campus locations throughout Maryland, including a number of online options. Our many interdisciplinary partnerships with public and private organizations throughout Maryland provide opportunities for research, internships and jobs. Towson University is a founding member of the Coalition of Urban and Metropolitan Universities (CUMU).