At Curriculum Associates (CA), we believe a diverse team leads to diversity in thinking, making our products better for teachers and students. If you read this job description, feel energized by what you see here, and believe you could bring passion and commitment to the role, but you aren’t sure you meet every qualification, please apply! Above all, we are looking for the right person!
We are seeking a business-savvy storyteller to help us drive brand awareness, generate demand, and enhance prospect engagement. They will partner cross-functionally to align and streamline messaging, ensure brand consistency, and elevate our storytelling. The role will require hands-on content development, working with a team of in-house designers and content writers, as well as collaborating with external resources to meet content goals and business objectives.
The impact you will have:
Develop standard operating model and workflow/procedures for the planning, execution, optimization, distribution, and amplification of digital marketing content
Lead cross-functional planning of unified content calendar that aligns brand and product messaging while providing stakeholder visibility
Partner with product marketing, customer marketing, and field marketing to map and optimize content across the buyer journey and design integrated digital marketing campaigns across blog, ABM, social, search, email, trade publications, etc.
Oversee content development identifying what types of content should be created, co-created or curated and partnering across internal design team, external agency partners, content creators, syndicators and media agencies/publishing companies on execution.
Collaborate with subject matter experts and the Editorial Content Manager to generate ideas and write high-quality content in various formats: videos, webinars, whitepapers, e-books, research reports, blog posts, SEO articles, and more
Serve as brand steward ensuring all digital content is consistent with brand guidelines and optimized for channel
Maximize the value and reach of our content by turning high-performing assets into a library of derivative pieces for use in multiple channels
Continuously identify ways to innovate content creation & distribution, including new formats or executions, and emerging market opportunities
What you bring:
Bachelor’s degree in Marketing, Communications, or Business
7+ years’ experience in marketing (brand marketing, content marketing, paid marketing) and leading digital marketing campaigns that have built momentum for a brand’s awareness and customer acquisition
Strategic thinker with exceptional storytelling, editing and writing skills across a broad range of lengths (long-form + short-form) and formats (social media, blogposts, video, etc.)
Sophisticated understanding of content marketing analytics and experience working with marketing leadership to assess content marketing ROI and optimize programs, accordingly
Ability to effectively lead and influence in a highly matrixed organization, move quickly, and develop collaborative cross-functional relationships
About Curriculum Associates
On a Mission to Improve Teaching and Learning
We were founded by a group of passionate educators with a mission to make classrooms better places. For more than 50 years we have held tight to that mission, ensuring every decision and tool we make supports the educators and students we serve. Our people-first commitment to service extends to our stakeholders at every level, from the passionate employees within our organization to the communities in which we operate.
Our Values Guide Every Action
We hold ourselves to high standards, with six simple yet powerful values guiding our teams’ decisions and interactions:
We measure ourselves by the impact we have on teachers and students, not by the size of our pocketbooks.
The quality of our service is as important as the quality of our products.
We embrace all and are committed to building an inclusive, diverse culture.
We lead with integrity in everything we do, ensuring every action by every employee every day could appear on a newspaper cover.
We say it like it is, with grace.
We are high in confidence, but we keep our egos low.