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What you’ll be doing...
Verizon's Digital Marketing Center of Excellence is hiring a Local Search SEO Specialist who will be tasked with improving local search results for Verizon’s stores in Google, Bing, Google Maps, and Yelp. Verizon offers you the chance to work at the highest level of SEO practice. We are looking for a motivated, data-driven individual who can bring their technical SEO knowledge to the table to help us design and execute on SEO projects that adhere to best practices and also help us achieve cutting edge results through testing and innovation.
Detailed analysis of local search results.
Define strategy with an eye for quick wins through long-term best practice methodology.
Work with development teams to ensure best practices are adhered to for all initiatives.
Monitor analytics data from various sources to gauge the effectiveness of local search SEO initiatives.
Consult with product managers and other stakeholders on local search best practices.
Run audits, identify and address technical debt that specifically impacts a search engine’s ability to crawl, index and favor our site’s content.
Advise, collaborate and work cross-functionally with development, design, product, and marketing and project management groups to push for technical SEO best practices.
Perform keyword research as needed.
Utilize internal and third-party analytics programs.
Monitor ranking, traffic, crawl error, and indexing reports identifying potential SEO issues.
What we’re looking for...
You'll need to have:
Bachelor's degree or four or more years of work experience.
Four or more years of relevant work experience.
Experience driving local results in Google, Bing, Google Maps, and Yelp.
Experience with Adobe Analytics or Google Analytics.
Expert understanding of technical SEO (sitemaps, page rendering, canonicalization, etc.).
Even better if you have one or more of the following:
BA/BS degree in Computer Science, Engineering or equivalent practical experience.
Six or more years of experience with organic search engine optimization.
Combination of ad agency and in-house marketing background.
Experience in quantifying marketing impact and SEO performance.
Deep experience with web analytics software, keyword research tools, and content management systems.
Experience in project management and working cross-functionally to accomplish business goals.
Analyze, summarize and present analytical reports.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.