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What you’ll be doing...
The Digital Marketing Center of Excellence team at Verizon is hiring an SEO Manager to play a key role in creating comprehensive online marketing strategies in support of Verizon Business Group. In this role, you will actively be leading an omni-channel marketing strategy that involves analysis, reporting, and execution via SEO best practices and innovation. We are looking for a passionate search marketer with extensive background in strategic SEO, technical SEO, and content strategy who is data-driven. You will be actively contributing to Verizon’s digital marketing practice as a subject matter expert in support of Verizon’s business website, executing large-scale initiatives and driving architectural evolution for Verizon.com. We expect you to come with a strong understanding of the evolution of search and the benefits of thinking about search holistically (SEO, SEM, SERP Features). This is a unique role to work within a dynamic group that is defining the future of digital marketing for a Fortune 15 business.
Developing cohesive, compelling SEO strategies that guide the development & content processes for Verizon Business Group.
Serving as a trusted consultant, practitioner, and advocate for the SEO discipline.
Leading a team with diverse skill sets including SEO, content, and social.
Communicating strategic visions to internal stakeholders and help disperse the strategy to the greater organization.
Partnering across business units (Verizon Business Group, Verizon Consumer Group, Corporate Communications, Marketing, IT) to build a holistic search approach that aligns with business objectives and drives sustainable growth for Verizon’s business website.
Establishing and promoting SEO guidelines, best practices and standards across business units.
Monitoring and reporting on SEO traffic to various stakeholders within Verizon Business Group.
Maintaining expert level understanding of latest industry trends, guidelines, and algorithm changes.
This hybrid role will have a defined work location that includes work from home and assigned office days as set by the manager.
What we’re looking for...
You'll need to have:
Bachelor's degree or four or more years of work experience.
Six or more years of relevant work experience.
Marketer/agency/consultative services experience in SEO.
Knowledge of technical SEO principles, onsite and offsite techniques.
Experience leading a team.
Experience communicating the value SEO, Branding, Content, and IA have on KPIs and business drivers.
Experience managing projects across multiple stakeholders.
Even better if you have one or more of the following:
Knowledge of paid, owned, and earned media landscape (PPC, Display, Affiliates, Social, PR, Mobile, Native, etc) including search engine algorithms and search engine user behavior.
Ten or more years of relevant work experience.
Experience in relevant web design principles, UX/CX best practices.
Strong analytical and creative problem-solving skills.
Experience analyzing data, monitoring campaigns for improvements, and ensuring campaign goals are being fully met.
Data visualization experience.
Fluent in data-driven targeting and reach strategy.
Experience building forward-thinking business strategy; structuring and building an offering to support the execution of the strategy.
Knowledge of tech stacks, buying tools, analytics tools etc.
Experience leveraging data as a guide for strategy and decision making.
Ability to rapidly build expertise on new businesses and industry verticals.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.