The Leader, Marketing Performance, is responsible for the key elements of the financial and strategic direction of the marketing performance work group within the US Strategic Property Marketing business unit. The primary focus is defining the strategy for the marketing analytics platform, delivering consumer insights, making marketing performance data and analysis available to the organization, and enabling predictive modeling capabilities. Work will be completed in partnership with cross-functional teams and vendor partners tasked with building and maintaining the Greystar data and reporting platforms.
Sets and articulates the vision and strategy for the marketing performance team in the U. S. Partners with key business leaders to gather information to understand the priorities and needs of the U.S. property management business and ensures the function is aligned with their priorities, as well as the Greystar enterprise strategy. Leads and manages the U.S.-based, marketing performance team by recruiting, hiring, developing, and managing team members in accordance with the company's HR policies and practices, and in a way that facilitates the individual and team achievement of high performance. Develops and leads the execution of the work group's annual business plan, proposes and manages annual and long-term budgets to appropriately resource the business, and presents updates, reports, re-forecasts, and other business plan reviews to inform key business leaders of the function's progress on achieving established goals and priorities. Oversees the execution of initiatives, projects, and daily tasks in collaboration with team members, other departments, external vendors, and clients. Responsible for maintaining and coordinating existing company marketing data and reporting initiatives while assisting in the creation, development, and implementation of marketing data, analysis, modeling, and reporting. Communicate reporting and analytics plans, goals, resources and strategy to leadership, regional marketing team members, business intelligence and data warehouse. Engages relationships with external marketing vendors, consultants, and experts to support development and execution of marketing reports and data integrity and management. Supports key business leaders and cross-functional teams in the U.S. by providing counsel, on-going education and training, and recommending marketing reporting solutions to business challenges.
Maintains an ongoing knowledge of developments in the fields of data management, customer insights analysis, and predictive modeling to help the company operate with efficiency and innovation. Establishes and maintains relationships inside and outside the industry and with strategic business partners
Follows established policies and procedures by monitoring and ensuring compliance with regulatory requirements, organizational standards, and operational processes related to area(s) of responsibility and reporting violations or infractions to appropriate individual(s).
Practices proper safety techniques in accordance with Company, property, and departmental policies, procedures, and standards by immediately reporting any mechanical or electrical equipment malfunctions, employee/visitor/resident injuries or accidents, or other safety issues to appropriate individual(s).
Identifies areas for improvement, elicits and offers suggestions to improve efficiency and productivity, and implements programs, projects, and initiatives that drive operational excellence.
Keeps abreast of current changes in technology, processes, and standards within the industry and area(s) of responsibility by attending internal and external training programs, researching and/or subscribing to the internet or other professional publications, or utilizing other appropriate method(s) to obtain business and professional information, and applies knowledge and practices to area(s) of responsibility.
Incumbents work in an office environment, but also may have frequent exposure to outside elements where temperature, weather, odors, and/or landscape may be unpleasant and/or hazardous.
Incumbents must be able to view computer screens, mobile devices, and other electronic equipment for extended periods of time where visual strain may result.
Incumbents must be able to push, pull, lift, carry, or maneuver weights of up to ten (10) pounds independently and twenty-five (25) pounds with assistance.
Incumbents may be required to perform physical actions such as bending, stooping, crawling, and work in other positions necessary to accomplish the installation of computer systems and equipment.
Some travel may be required to attend training classes or other situations necessary for the accomplishment of some or all of the daily responsibilities of this position.
Knowledge, Skills, Abilities:
Minimum 7 years of experience in a marketing strategy role working with local and remote staff.
Experience in the real estate or hospitality industry or a customer service-oriented company required.
Good customer service and interpersonal skills; ability to relate to others along with professional verbal and written communication skills while responding effectively to sensitive inquires or complaints. Ability to maintain confidentiality required.
Demonstrated proficiency in word processing, spreadsheet, and data management programs in order to complete required reports.
Demonstrated skills necessary to complete financial records, budgets, and other fiscal reporting information.
Ability to multi-task, make quick and effective decisions, set and meet goals, and consistently meet deadlines. Ability to be flexible and quickly adapt to changing business needs and processes.
Strong leadership skills, interpersonal skills, and initiative are imperative for this position. Must be approachable and able to work effectively with various personality types.
Creativity, problem-solving, emotional intelligence, and effective communication skills are essential.
Ability to act with diplomacy, and exercise good judgment so they can leverage these skills to communicate persuasively through all levels of the organization.
Highly organized, detail-oriented, with strong time management, research, and analytic skills.
Initiates change and is a self-starter. Takes on and produces a high volume of work. Can sustain a heavy workload over an extended period.
Experienced in leading and managing projects. Can set priorities effectively and organize workload to achieve maximum outputs.
Demonstrates Greystar core values in all aspects of work - strong ethical character and commitment to service.
Add future revenue generation from this function
Fee attached w/ GS Analytics fee to clients
Bundled w/ SMS fees
Cost recovery for on-going investments
Development of technology roadmap to enable services and introduce automation (internal partnerships, external resources - software)- requirements to execution to management
Managing existing vendors and exploration of future partners to deliver technology and services
Greystar will consider for employment qualified applicants with arrest and conviction records.
Internal Number: R0032881
National Platform with Local ExpertiseGreystar, founded in 1993, provides world-class service in the multifamily real estate business. Our innovative business model integrates the management, development and investment disciplines of the multifamily industry on both national and local levels. This unique approach and our commitment to hiring the very best multifamily professionals have resulted in record growth, making us one of the most respected and trusted multifamily real estate companies in the country.Because our business model includes both investment and service-oriented businesses, we’re able to maintain a constant presence in local markets and create value in all phases of the real estate cycle. Our national platform provides economies of scale, financial sophistication, institutional quality reporting and tremendous capital relationships, while our city offices provide local market expertise and execution.Our dedication to redefining excellence in apartment living means we’re constantly exploring innovative ideas and pioneering new ways to serve our residents and clients. The Greystar team is more than 5,300 team members strong and growing. Check out the latest opportunities.