The Business Analytics Sr Analyst is a seasoned professional role. Requires good analytical skills in order to filter, prioritize and validate potentially complex and dynamic material from multiple sources. Integrates subject matter and industry expertise within a defined area. Requires in-depth understanding of how areas collectively integrate within the sub-function as well as coordinate and contribute to the objectives of the function and overall business.
Evaluates moderately complex and variable issues with substantial potential impact, where development of an approach/taking of an action involves weighing various alternatives and balancing potentially conflicting situations using multiple sources of information.
Excellent communication and diplomacy skills are required. Regularly assumes informal/formal leadership role within teams. Involved in coaching and training of new recruits. Significant impact in terms of project size, geography, etc. by influencing decisions through advice, counsel and/or facilitating services to others in area of specialization. Work and performance of all teams in the area are directly affected by the performance of the individual.
Champions analytics discussions with partners in Retail banking to grow overall revenue, powered by a data driven approach
Actively participate in country and regional scrums to co-create the foundation of overall segment strategy
Proactively identify and advise business managers on revenue growth opportunities by analyzing real-time transactions and customer behavior patterns
Partner with analytics team, digital journey owners and product managers to transform traditional CRM marketing into algorithmic data driven portfolio management and pilot Digital Engagement Sales models on Mobile Banking and other digital platforms
Redesign Digital marketing journeys for consumer banking products by integrating custom segmentation and customer DNA signals from data scientists with personas from marketing team
Maximize effectiveness of key digital product touchpoints through DMP modelling, behavioural data tracking and offer optimization through an omni-channel strategy across Mobile and Social media channels
Check campaign programming, perform UTT testing and case validation. Investigate and trouble-shoot on existing Campaigns/Codes issues
Communicate methodology and results to technical and non-technical audiences
Participate in the regular organization's strategy/management meetings to review KPI performance and recommend the next steps
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
Bold, curious, resilient leader who is adaptable and is able to operate independently in ambiguous situations and fast pace business environment
Fast learner and is able to pick up knowledge of banking products and ecosystem within 45 days
Thinks out of the box and drives business transformation initiatives
Good experience with Adobe Analytics, site catalyst, DMP.
Experience in AI/Machine Learning techniques
Proficient programming skills in SAS, SQL, Phyton and R
Good experience working in big data technologies such as Apache Spark, Hive and Hadoop
Strong communication and good presentation skills to manage both technical and non-technical
Computer Science or Software engineering background.
Degree in mathematics, statistics or econometrics will be a plus
Prior experience in Fintech or open banking will be a plus
Extensive hands-on experience in building solutions for large-scale data infrastructure
Excellent analytical skills and critical thinking
Project and process management skills
Excellent written and verbal communications skills
Experience with a prior focus in financial services analytics
Solid organizational skills and ability to manage multiple projects at one time
Bachelors/University degree or equivalent experience
Job Family Group: Decision Management
Job Family: Business Analysis
Time Type: Full time
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