The MetLife Global Brand & Marketing (GBM) team has been evolving in line with MetLife’s transformation to a company that delivers greater value for our customers, employees and shareholders. Today, GBM is a strategic, customer-focused marketing practice that is dedicated to driving business impact across the globe. With a focus on customer led value propositions, relevant customer engagement and fostering a purpose driven brand, the team is committed to enhancing MetLife’s relationship with its customers and helping them navigate life’s twists and turns. GBM has 450+ employees in global, regional and local roles.
MetLife Group Benefits- Regional Business Distribution Development:
The Group Benefits organization is responsible for the strategic direction, growth and management of MetLife's industry leading U.S. employee benefits business. Our sales force works directly with customers or through brokers, exchanges, and other third parties to distribute our broad range of Group Life, Dental, Vision, Group Disability, Global Services, Total Absence Management, Group Property & Casualty, Accident, Hospital Indemnity, Critical Illness and Legal Plan products and services. Group Benefits sells a broad portfolio of insurance solutions to employers and other eligible groups helping to make MetLife the largest provider of group employee benefits in the United States.
Group Benefits is organized into three primary markets to best serve different customer needs within each segment: National Accounts (over 5000 lives), Regional Markets (100-4999 lives) and Small Markets (2-99 lives). MetLife’s Regional Business segment provides global benefits sales and solutions to both Small and Regional U.S.- based employers, encompassing the full under 5,000 employee market. We serve more than 15,000 U.S. customers, generating approximately $1.1B in annual sales and more than $4B in revenue.
Role Value Proposition:
The Marketing Manager, Regional Business Group Benefits within the US region is responsible for helping to driving growth and differentiation among reginal business distribution channels by developing and executing integrated, multi-channel sales & marketing engagement strategies for B2B and B2B2C.
This role will assist the Marketing Director by providing support for key marketing initiatives and partners closely with Business Unit (BU) leadership and cross-functional teams to help create and deliver on marketing strategies that incorporate social media, email, creative & messaging development, digital advertising, events, thought leadership/content and sales support. The Marketing Manager, Regional Business, reports directly to the Marketing Director, US Group Benefits Regional Business.
Develop and execute marketing strategies for sales materials supporting regional business sales channels and third-party entities: Partner with sales leads to identify opportunities for marketing to drive sales engagement and execute both customizable and scalable marketing tactics tailored to third parties and brokers sales relationships.
Responsibility for Regional business marketing budget: Manage monthly forecasting and accruals as well as day-to-day purchase order and invoicing for regional business media and production. This includes gathering estimates and budget updates from various Marketing, IT and external vendor partners.
Own project management and vendor management: Work closely with key vendors and agencies to coordinate projects as well as providing tracking and reporting on key marketing initiatives. Includes all necessary legal filing
Demonstrate outstanding customer focus: Leverage customer insights, understanding of the marketplace, competitive dynamics, and other data to influence business growth strategies and inform marketing decision-making; develop a deep understanding of customer needs to champion, drive, and measure customer interest, engagement, experience and satisfaction
Drive best-in-class customer engagement & experience: In partnership with the business, define, communicate, deliver, measure and continuously test/refine our customer engagement & experience throughout the customer journey from lead to new customer to ongoing engagement
Partner deeply across MetLife resources: Partner with Global Brand & Marketing and US Marketing (centers of excellence and Group Benefits marketing) for additional capabilities and resources to create creative assets & messaging that support the Regional Business Group Benefits BU and marketing objectives; also includes working with technology teams for marketing technologies, legal teams for legal review and compliance and within marketing for general event coordination/set-up.
Perform other duties as assigned or required
Essential Business Experience and Technical Skills:
3+ years of digital marketing expertise including multi-channel integrated B2B and B2B2C efforts
Leadership mindset and business acumen; demonstrated experience influencing decisions to optimize marketing impact
Marketing and project management experience, including digital marketing, messaging/content development, white papers, B2B/B2B2C acquisition/lead gen marketing, events, social media and sales enablement support.
Ability to operate effectively in a highly-matrixed organization, creating partnerships and influencing people of different cultures and backgrounds at all levels and functions of the organization
Action-oriented, high performer able to translate marketing strategies into tangible solutions
Innovative thinker with a strong sense of urgency and independence;
Resourceful, strong work ethic, intellectual curiosity, strong written and verbal communications skills - must be able to communicate effectively internally with functionally and geographically diverse teams and externally with clients, brokers, partners and intermediaries
Bachelor’s Degree preferred
Keen understanding of the group benefits business and regional business audiences (brokers and employers) highly desirable
Telecommuting is allowed.
Internal Number: 116281
With 152 years of experience, the MetLife companies are a leading innovator and a recognized leader in protection planning and retirement and savings solutions around the world. We have established a strong presence in more than 40 markets globally through organic growth, acquisitions, joint ventures and other partnerships. We are strengthening our global brand by extending core products and competencies to markets around the world – an important driver of growth for the enterprise.
Around the world, the MetLife companies offer life, accident and health insurance, retirement and savings products through agents, third-party distributors such as banks and brokers, and direct marketing channels. We work with families, corporations and governments to provide them with solutions that offer financial guarantees in their lives. Our name is recognized and trusted by tens of millions of customers worldwide, and we serve more than 90 of the top 100 FORTUNE 500® companies in the United States. We have the experience, global resources and vision to provide financial certainties for an uncertain world.