The Digital Channel Sr Analyst is a seasoned professional role. Applies in-depth disciplinary knowledge, contributing to the development of new techniques and the improvement of processes and work-flow for the area or function. Integrates subject matter and industry expertise within a defined area. Requires in-depth understanding of how areas collectively integrate within the sub-function as well as coordinate and contribute to the objectives of the function and overall business. Evaluates moderately complex and variable issues with substantial potential impact, where development of an approach/taking of an action involves weighing various alternatives and balancing potentially conflicting situations using multiple sources of information. Requires good analytical skills in order to filter, prioritize and validate potentially complex and dynamic material from multiple sources. Excellent communication and diplomacy skills are required. Regularly assumes informal/formal leadership role within teams. Involved in coaching and training of new recruits Significant impact in terms of project size, geography, etc. by influencing decisions through advice, counsel and/or facilitating services to others in area of specialization. Work and performance of all teams in the area are directly affected by the performance of the individual.
Manage assigned projects focusing on strategy for driving digital engagement, customer satisfaction, and revenue by delivering the right offers and communications to our existing customers at the right time through more personalized content and smarter targeting using customer interactions.
Partner with internal teamss to ensure email campaigns, which are often highly complex, are designed and executed flawlessly to meet business goals.
Execute Email Marketing Campaigns including setting up multiple programs within a deployment, recommending and refining targeting segmentation, implementing testing strategies, developing schedules, recommending optimization rules, and auditing waterfalls produced by the Marketing Information Management team.
Review email creative submissions and confirm conformity to branding guidelines and email best practices including ADA digital guidelines.
Apply critical thinking skills to identify and mitigate potential issues to avoid negative impacts to our customers, internal clients and Brand.
Remain extremely focused on detail while managing multiple email campaigns simultaneously.
Ensure quality deliverables are on time.
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
5-8 years of experience working on omnichannel digital marketing campaigns
Bachelors/University degree or equivalent experience
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Job Family Group: Marketing
Job Family: Digital & Social Media Marketing
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