Lowell School, a progressive PK–8 school of approximately 350 students in NW Washington, DC, seeks a Manager of Digital Storytelling.
Overview of Position
The Manager of Digital Storytelling is responsible for communicating the Lowell brand and mission to a wide range of audiences across multiple channels. This position works collaboratively across the school community to identify, create, and manage content that tells the story of the values, programs, and people that make Lowell a one-of-a-kind independent school in the competitive Washington, DC market. The manager supports the school's community building, recruitment and retention, and fundraising goals.
The Manager of Digital Storytelling will perform and performing other duties as assigned. This is a 12-month, full-time position reporting to the Director of Brand Communications and Marketing. Candidates should desire to work in an environment that respects children and values them as learners while embracing collaborative work with colleagues in a progressive education environment that is firmly committed to advancing community-wide diversity, equity, and inclusion.
Essential Duties and Responsibilities
Content Creation and Management
Consistently identify, produce, curate, and optimize appropriately branded and messaged content designed to educate, engage, and influence—includes written, video, and multimedia content for the school's internal website, blog, social media channels, enewsletter, and digital marketing efforts.
Partner with the Director in content and digital marketing strategy, planning, and creative decision making; maintain content calendars.
Manage the school's internal website, blog, social media channels, and enewsletter.
Develop and manage an analytics strategy for all digital media channels and platforms to measure effectiveness, efficiency, and impact—includes providing regular reports to the Director and other members of the Administrative Team to inform the school's decision-making.
Assist the Director in maintaining the school's archives, including digital assets and content.
Proven creative ability with exemplary writing and storytelling skills and experience optimizing content for different mediums and audiences.
Proven organizational and time- and task-management skills, attention to detail, and an ability to manage deadlines.
Significant knowledge of and experience with social media platforms and management tools, including Instagram, Facebook, Twitter, Hootsuite, and Facebook Business Manager.
Significant knowledge of and experience with content management tools. Blackbaud experience and HTML knowledge are a strong plus.
Experience with digital photography and video and/or multimedia production, including the Adobe Creative suite and iMovie.
Experience with SEO and digital marketing tools. Experience with HubSpot is a plus.
Experience with digital analytics, including Google Analytics.
Experience with copywriting and editing, including AP style.
A bachelor's degree or above in communications, marketing, journalism, or a related field, and five to seven years of experience in communications and/or marketing, ideally in an education or nonprofit setting.
While performing the duties of this job, the employee may be required to sit for extended periods of time at a desk and travel around the school's campus and through all of its buildings.
Schedule: 7:45 am – 3:45 pm during the academic year, with little variation. Additional time after school hours for meetings and evening events may be required.
The noise level in the indoor work environment is usually moderate; temperatures fluctuate throughout the school campus, indoors and out; workflow and schedule must accommodate the schedules of others. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities.
If you wish to apply for the position, please send a cover letter, résumé, and three references to Joan Buhrman at firstname.lastname@example.org. Letters of reference are highly encouraged.
Lowell School has a longstanding institutional commitment to the principles of diversity, equity, and inclusivity. Lowell prohibits any discrimination or harassment based on a person's race, color, gender, national origin, age, disability, religion, sexual orientation, marital status, political affiliation, personal appearance, past or present military service, or any other ground prohibited by federal, District of Columbia, or other applicable law. This policy covers all aspects of employment, including hiring, promotions, termination, pay, and the work environment.
About Lowell School
Our mission is to create an inclusive community of life-long learners in which individual is valued and respected. At Lowell, dedicated teachers nurture curiosity and help children develop fundamental skills and deep, conceptual understandings that will last a lifetime. In the Pre-Primary School, opportunities abound for exploration, discovery, and learning. Teachers pay close attention to each child’s social, emotional, and academic development. In the Primary and Middle Schools, a rigorous, integrated curriculum—which includes the full complement of academic classes, as well as arts, technology, and physical education—engages students in active, experiential learning. A strong social curriculum develops interpersonal skills, multicultural understanding, and community engagement. A full array of after-school activities—including sports, swimming lessons, music lessons, and minicourses—are also available for all enrolled students.