Founded in 1863, Boston College is a Jesuit, Catholic university located six miles from downtown Boston with an enrollment of 9,445 full-time undergraduates and 5,125 graduate and professional students. Ranked 35 among national universities, Boston College has 878 full-time and 1,201 FTE faculty, 2,750 non-faculty employees, an operating budget of $1.2 billion, and an endowment in excess of $2.8 billion.
The Senior Associate Director of Digital Marketing will lead the development and implementation of strategies that engage alumni and donors through a variety of digital channels. A vital part of the Office of University Advancement's (UA) communications and marketing department (ACM), this individual will drive strategies for current and future campaigns and marketing efforts, and bring concepts to life using data and analysis to maximize the success of the UA's efforts.
Reporting to the Director of Advancement Communications and Marketing, with additional connection to the Executive Director of Advancement Engagement and Communications, this individual will develop an expert understanding of the division's various audiences and their behaviors across all digital platforms. Using this expertise, the Senior Associate Director will create digital marketing plans aimed at engaging new audiences and deepening UA's relationship with existing ones. To accomplish this, they will collaborate with key stakeholders in UA including alumni relations, annual giving, gift planning, parent engagement, stewardship, and events--to analyze and drive digital strategy across our broadest audiences. This role will also partner closely with other members of the ACM team, including the department's developers, designers, and content producers.
The Senior Associate Director will manage a digital marketing team charged with understanding the landscape of the division's communications and audience behaviors. The team will drive a sophisticated segmentation strategy for donor and alumni communications, and use data to help inform how digital content is used to increase engagement and participation in digital fundraising efforts.
Evaluate and enhance digital marketing efforts to increase engagement and fundraising participation with alumni, donors, parents, and other audiences
Build a cohesive digital marketing strategy that draws on industry best practices and establishes clear objectives and metrics for websites and web content, social media marketing, and email marketing to communicate, promote fundraising and engagement objectives
Lead a digital marketing team within the ACM department, including training and development, workflow and performance management, and the development of an inclusive work environment that promotes creativity and innovation
Collaborate closely with colleagues in ACM and stakeholders in UA to identify and meet digital marketing needs
Represent the ACM team as necessary in meetings with internal and external clients, including staff, alumni, and students
Seek inspiration beyond higher education with a vision for industry innovation and share knowledge of emerging trends in digital marketing
Other duties as assigned to support the work of the ACM team, UA, and University leadership
Full-Time Equivalent Hiring Range: $90,100 to $112,650; salary commensurate with relevant experience.
This position requires a Bachelor's degree and a minimum of five years of experience in digital marketing and strategy, preferably in a development-related environment, as well as experience managing a team. The ideal candidate is detail-oriented with strong organizational skills, a proven ability to prioritize under pressure, and can quickly adapt to frequent changes and feedback. They must also be able to solve challenges and overcome obstacles through creative problem-solving while remaining focused on long-term strategy. Candidates may be asked to submit a portfolio that includes past examples of digital marketing work.
Must be a collaborative team player who is highly motivated and dedicated to the goals of advancing higher education and have an appreciation for Jesuit Catholic education and the goals and values of Boston College.
The office of University Advancement supports the mission of Boston College by promoting a culture of inclusion that values each individual. Our recruiting practices support that commitment to build diverse teams reflecting our community; students, alumni, parents and friends of Boston College.
Boston College offers a broad and competitive range of benefits depending on your job classification eligibility:
Tuition remission for Employees
Tuition remission for Spouses and Children who meet eligibility requirements
Generous Medical, Dental, and Vision Insurance
Low-Cost Life Insurance
Eligibility for both University-Funded 401k and Employer-Sponsored 403b Retirement Plans
Boston College conducts background checks including education, and verifies COVID-19 vaccination as part of the hiring process.
Boston College is an Affirmative Action/Equal Opportunity Employer and does not discriminate on the basis of any legally protected category including disability and protected veteran status. To learn more about how BC supports diversity and inclusion throughout the university please visit the Office for Institutional Diversity at https://www.bc.edu/offices/diversity .
Boston College is one of the nation's best and most selective universities, with U.S. News & World Report ranking Boston College 31st among national universities, and Forbes ranking it 26th in its 2012 America's Best Colleges listing. Boston College confers more than 4,000 degrees annually in more than 50 fields of study through eight schools and colleges. Faculty members are committed to both teaching and research having earned nearly $60 million in research grants in the last year alone. The University has made a major commitment to academic excellence. As part of its Strategic Plan, Boston College is in the process of adding 100 new faculty positions, expanding faculty and graduate research, increasing student financial aid to more than $128 million annually, and widening opportunities in key undergraduate programs, such as international study, internships and student formation.