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Senior Marketing Manager
Job Description Develop and maintain expert-level annuity product knowledge to help define and prioritize the marketing strategy for RiverSource annuities. Lead the development of "go to market" strategies, including product positioning, key messages, and communications. Create and execute sales tools and marketing collateral, including sales literature, digital tools and campaigns. Create and implement communications. Write a wide array of marketing communications content, both print and digital. Work individually or with a team to analyze market conditions, strategies and market solutions that fill client needs. Plan for the effective development and implementation of longer term marketing projects, evaluating for program effectiveness.


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