1.5 million patients in the US are affected with Chronic Spontaneous Urticaria (CSU), with only a small number of patients achieving complete resolution of symptoms. Patients suffer from unpredictable itchy/painful hives and angioedema resulting in depression or sleep disorders with a strong impact on work productivity and quality of life. The treatment journey is fraught with misdiagnoses and suboptimal treatments that do not target the root cause of disease. This is driven by lack of awareness and deeply engrained practice behaviors amongst many allergists, dermatologists and PCPs.
We are building a legendary team for a legendary launch. As the Associate Director, Strategic Customer Experience Marketing, you will have the opportunity to shape the under-served community, build the ultimate experience for our customers, change deeply engrained behavior in CSU management, and drive innovation.
If you are a highly energized, passionate marketer with an agile mindset and collaborative spirit that wants to join a team of change-makers that will create an inflection in society, we look forward to hearing from you. The current and future opportunities for this brand are limitless.
Specific responsibilities will include but are not limited to:
*Go above and beyond traditional approaches and create a human purpose brand that aspires to have a distinctive impact on people and society *Translate ecosystem-defined patient, HCP, payer and systems' needs into a compelling brand value proposition that will drive positive behavior change in CSU pre and post launch *Drive readiness of the branded launch within the large organized customer space, including competitive positioning, brand value proposition, engagement materials & messaging, omni-channel & field readiness *Understand the treatment and reimbursement journey to develop and execute a data and insight driven engagement strategy, integrated with patient, HCP and payer strategy *Understand competitive landscape that have implications on the brand value proposition, strategies and programs
General responsibilities will include but are not limited to:
*Responsible for building a data and insight driven go-to-market strategy and value prop driving business impact with CSU franchise strategic customers including IDNs, ACOs, systems and large provider networks *Creating customer-centric, system, physician group and C/D suite education engagement materials and programs to support customer ecosystem-specific opportunities and discussions. *Profile and understand drivers, beliefs, values and motivations for key customer segments driving team understanding of HCP practice and affiliated systems of care dynamics and needs. *Build and integrate CSU office treatment journey solutions and resources that support brand practice adoption and positive patient onboarding experience. *Lead collaborative, customer-facing partnerships with key system decision makers (C/D Suite) to provide effective solutions and compliantly lead matrix teams toward customer-centric goals. *Develop business measures, protocols and quality metrics that support business opportunities. *Work closely with the Allergy and Dermatology HCP marketing team to ensure strategies, tactics and messaging are aligned with core strategy, where appropriate. *Work with the training department, to create and execute training programs that increase the team effectiveness in delivering resources and capabilities that drive brand growth. *Lead interactions with extended brand team members including other functional areas (Sales, Patient Access & Health Policy, Medical, Clinical, Regulatory, Training, Finance, FUSE and others) building consensus/buy-in/approvals among these team members *Ensure compliance with Novartis policies and procedures and full integration into the Novartis culture and support resources. *Approx. 20-25% travel will be required.