UCSD Layoff from Career Appointment: Apply by 8/9/21 for consideration with preference for rehire. All layoff applicants should contact their Employment Advisor.
Special Selection Applicants: Apply by 8/18/21. Eligible Special Selection clients should contact their Disability Counselor for assistance.
Job posting will remain open until position is filled.
The University of California San Diego is seeking qualified applicants for the position of Assistant Director- Marketing. UC San Diego, located in La Jolla, in the San Diego Metropolitan area, enrolls over 35,000 students, earned recognition as one of the world's premier research universities, and is ranked as one of the top-10 public universities in the nation.Triton Athletics has a proud tradition of academic and athletic excellence and sponsors 23 varsity sports. UC San Diego Athletics has begun reclassifying to NCAA Division I and competes as a member of the Big West Conference.
The Assistant Director for Marketing will create, implement, and execute comprehensive marketing, advertising and promotion plans, strategic initiatives and messaging across all 23 sport programs at UC San Diego to maximize interest, drive attendance, create affinity and revenue opportunities and increase campus engagement. Marketing strategies are envisioned and executed to cohesively support game day operations and experiences for all audiences.
The incumbent will be responsible for increasing awareness, engagement, and conversion through integrated marketing strategies across events, traditional, and digital tactics. The Assistant Director will need to possess an innovative and creative mind to produce marketing strategies that work cooperatively with the areas of graphic design, photography, video production, ticketing, digital media, public relations, alumni relations and development during a transformative time for UC San Diego Athletics. The Assistant Director will also need to possess the experience and skill set to interact with a broad spectrum of internal and external constituencies.
The incumbent will follow the athletic philosophy consistent with that of the UC San Diego Athletic Department and NCAA, and a commitment to diversity in all of its forms. Triton Athletics promotes the pursuit of excellence, strength of character, teamwork, ethical conduct, and diversity, and is inextricably linked to the educational mission of the University.
A complete application will include an online application, resume, cover letter and contact information for three professional references.
Bachelor's degree in related area and / or equivalent experience / training.
Thorough knowledge of program activity and best practices. Thorough knowledge/understanding of current sports marketing tactics, sponsorship creation, promotional strategies, student engagement tactics and industry best practices. Ability to create and implement marketing and promotional strategies to help increase attendance and revenue, as well as enhance the fan experience and game day atmosphere for home contests. Skills in developing marketing materials used for promotion, advertising, fund raising, etc.
Problem-solving skills; multi-task, work with frequent interruptions, and effective listener. Ability to prioritize and handle multiple projects and deadlines in a fast-paced environment. Ability to identify and implement methods, procedures, and policies. Ability to use good judgment for problem solving. Ability to analyze data and situations and provide recommendations based on findings; ability to be proactive to avoid potential problems.
Highly effective verbal and written communication skills in the English language. Strong oral and written communication skills to communicate and interact with persons of diverse backgrounds and personalities.
Demonstrated ability to convey technical information and provide guidelines in a clear and professional manner, using diplomacy, tact and discretion in all interactions. Strong oral and written communication skills to communicate and interact with persons of diverse backgrounds and personalities.
Demonstrated ability to convey technical information and provide guidelines in a clear and professional manner, using diplomacy, tact and discretion in all interactions.
Proficiency in the use of basic computer applications relevant to job duties. Proficiency with Microsoft Office and Adobe Creative Suite software (i.e. Photoshop, Illustrator, Premier, InDesign, etc.). Proficiency in utilizing social media platforms including Facebook, Instagram, Twitter, etc, and strategies to leverage these channels.
UC San Diego is an academic powerhouse and economic engine, recognized as one of the top 8 public universities by U.S. News and World Report. Innovation is central to who we are and what we do. Here, students learn that knowledge isn't just acquired in the classroom - life is their laboratory. UC San Diego's rich academic portfolio includes six undergraduate colleges, five academic divisions and five graduate and professional schools. The university's award-winning scholars are experts at the forefront of their fields with an impressive track record for achieving scientific, medical and technological breakthroughs.