The Director of Marketing and Communications (DoMC) is responsible for the successful development and implementation of Michigan Opera Theatre’s (MOT) marketing, branding, sales, research, and communications efforts. The DoMC directly supervises the Box Office Manager and by extension, Box Office operations, and is responsible for achieving sales goals of tickets for MOT performances. Simultaneously, the DoMC is responsible for developing a cohesive marketing strategy, curating the company’s image, and raising visibility and awareness of MOT both locally and nationally to support all institutional goals. The DoMC share’s MOT’s commitment to Diversity, Equity & Inclusion, and collaborates with the President & CEO and the Artistic Director to establish a marketing strategy that supports the artistic vision and operating objectives of the Opera Company and its various business units, including the Detroit Opera House (DOH).
The Director of Marketing and Communications reports to the President & CEO of Michigan Opera Theatre.
The Director of Marketing and Communications supervises all staff in the Marketing Department, including the Marketing Manager, Communications and Media Relations Manager, the Marketing Operations Web Coordinator, and the Box Office Manager.
Key Job Responsibilities:
Lead initiatives in the development and implementation of innovative marketing, communications, and sales/service strategies to achieve revenue goals, build the MOT brand, promote opera and dance offerings, and raise awareness both locally and nationally of MOT programs and achievements.
Develops annual communication strategies and plans for MOT and DOH and oversees the implementation of all aspects related to implementation of such.
Develops plans and leads messaging decisions for communicating MOT and DOH activities to the media.
Develops plans and leads messaging decisions for website, social media, and e-communications programs.
Develops and is accountable for, season and single ticket sales goals and revenue projections in collaboration with other senior leaders.
Leads discussions relating to the determination of ticket pricing, discounting, and scaling of performance venues to maximize attendance and revenue.
Leads the MOT’s research efforts to better understand and respond to its patrons utilizing both qualitative and quantitative forms of research.
Stewards the MOT brand, including consistently enforcing company-wide use of graphics standards and style guidelines as well as key organizational messages.
Bachelor’s degree in marketing, communications or related degree, or equivalent education plus experience.
Ten or more years of experience successfully leading marketing and communications functions of a complex organization. Performing arts experience preferred.
Five years of focused experience in customer or member acquisition and retention.
Ability to understand diverse perspectives and acknowledge the significance of differences and complexities in backgrounds, cultures, values and viewpoints as the foundation for an inclusive environment.
Proven ability to build strong brands and increase earned income.
Exceptional communication skills, both written and verbal.
Proficiency with email marketing, ticketing systems, and Microsoft Office Suite, required.
Demonstrated experience with marketing communication disciplines and multi-channel campaign design and execution. Experience with TRG Consulting preferred.
Master’s degree in Marketing preferred.
Experience with Tessitura preferred.
Preference for candidates with experience in a subscription-based environment.
Essential functions/physical demands:
The DoMC position must be able to attend occasional evening and weekend rehearsals and performances of MOT and DOH, outside of normal office hours.
The DoMC position must be able to remain in a stationary position for periods of time.
The DoMC position occasionally moves throughout the building to access files.
Michigan Opera Theatre is committed to recruiting and retaining a diverse workforce and encourages all employees to fully incorporate their diverse backgrounds, skills, and life experiences into their work and towards the fulfillment of the MOT mission.
For more information about the Director of Marketing and Communications position, please visit our company website--link provided in the company profile description.
Founded in 1971, Michigan Opera Theatre (MOT) is the premier multi-disciplined producer and presenter for opera, musical theatre, and dance in the Great Lakes Region. Based in the city of Detroit, the organization engages artists of national and international stature for stellar main stage and outreach performances, and provides compelling cultural enrichment programs for the diverse audiences and communities that it serves, making it one of Detroit’s pillars of arts and culture. MOT is among a select few opera companies nationwide to own its theatre, the historic 2,700-seat Detroit Opera House, which is located in the heart of downtown Detroit. MOT garnered great critical and popular acclaim during the pandemic for its socially-distanced, drive-thru production of 'Twilight : Gods,' an adaptation of Wagner’s 'Götterdämmerung.' Brainchild of new Artistic Director Yuval Sharon, 'Twilight : Gods' was performed across multiple levels in MOT’s own parking structure, and provided performance opportunities for local cast and orchestra members, in addition to international opera stars.