Applicants are required to submit cover letter, resume and portfolio of previous work. The portfolio may be saved on one PDF document.
The Public Affairs team is seeking a digital content specialist. Under a unified brand and communications strategy, the digital content specialist will plan, produce and publish content that promotes Rice on digital and social media platforms and support marketing campaigns to raise awareness and support for the university. The digital content specialist serves as the primary staff member responsible for monitoring and maintaining Rice's social media platforms. The position tracks metrics, identifies trends, recommends responses and devises social media plans to address assigned topics. The digital content specialist works with the internal creative teams to develop tactics to support digital and social media initiatives in the Office of Public Affairs, as well as with communications teams across the campus to ensure alignment.
Commensurate with Experience and Qualifications
Serves as the primary staff member responsible for establishing, developing, monitoring and maintaining Rice's digital media presence, including social media channels
Writes copy, designs and coordinates the production of digital communication content; participates in online social media conversations
Identifies high priority or sensitive social media conversations; makes recommendations on how to address issues
Develops integrated digital communication plans to meet objectives
Builds digital communities through social media channels and grows and engages user base
Manages social listening efforts and reports back to management, especially in crisis communication scenarios
Provides customer service to constituents across digital channels
Compiles data, analyzes and reports on social media efforts
Acts as internal advocate for digital community efforts, builds support for social initiatives among internal stakeholders and drives digital best practices
Manages overall development and refinement of digital community strategy and innovative social initiatives
Monitors trends and develops relevant content
Performs other duties as assigned
This position is considered essential during a campus emergency. The incumbent in this position is expected to support the campus during emergency situations and may be required to provide related essential services remotely or on site before, during or after a campus emergency.
Bachelor's Degree in English, journalism or marketing
Two years of professional experience in a marketing team working with digital content, media relations and web teams
Proven knowledge of digital platforms, including social media platforms
Familiar with digital media technology and current and future trends
Strong written and verbal communication skills
Organized, creative and able to take direction and work to meet expected deadlines and schedules
Demonstrated team player
Knowledge of and proficiency with Associated Press (AP) style
Experience working in nonprofit, higher education or consumer-facing digital marketing
As a leading research university with a distinctive commitment to undergraduate education, Rice University aspires to pathbreaking research, unsurpassed teaching and contributions to the betterment of our world. It seeks to fulfill this mission by cultivating a diverse community of learning and discovery that produces leaders across the spectrum of human endeavor.