Associate Athletics Director, Marketing and Fan Engagement
Loyola Marymount University
Location: Los Angeles, California
Required Education: 4 Year Degree
Internal Number: R863
The Associate AD for Marketing and Fan Engagement is the senior marketing leader for LMU Athletics and directs, develops, implements, and supports comprehensive strategies, tactics, plans, activities, and projects that drive revenue (including tickets sales and corporate sponsorship activation), increase visibility and attendance, supports recruitment, and enhances in-game experiences and fan experiences. The Associate AD serves parallel purposes, being responsible for tactical production work (including content generation) while also overseeing budget, personnel, and resources responsible for producing integrated marketing products that achieve identified outcomes, generate revenue, support community engagement efforts, raise Athletics’ profile, and align with the university’s mission. The Associate AD is embedded within LMU Athletics, partnering closely with the Athletic Director, Senior Athletic Director for Administration and Strategic Initiatives, and LMU Athletics coaches and senior team. The incumbent reports to the Associate Vice President for Marketing and Brand Management and is fully integrated with LMU MarComm. The Associate AD ensures a seamless workflow and that Athletics and MarComm strategies, policies, expectations, and priorities are synchronized and aligned.
The Associate AD for Marketing and Fan Engagement will manage effectively, coordinate, and implement internal and external marketing for LMU Athletics, prioritizing resources and aligning expectations, needs, and focus with the LMU Athletics Senior Staff. Develop comprehensive marketing plans detailing efforts and goals to maximize revenue, increase attendance, promote programs, engage the community, and elevate in-game and fan experiences. Synchronize key production areas on game days to ensure execution of established marketing/promotional plans, including, but not limited to, promotions, giveaways, crowd engagement, video, and game production, etc., for all assigned home games. An emphasis will be placed on providing memorable experiences for fans and creating a home court/field advantage for student-athletes. Create and coordinate the annual marketing calendar and deadlines to ensure revenue and attendance targets. The Associate AD will produce, edit, and collaborate with key stakeholders to approve traditional and digital communications and marketing products (graphics, videos, podcasts, etc.) that support LMU Athletics activities and programs and engage identified target audiences. Manage and implement LMU Athletics email marketing campaigns, collaborating with content providers and partners to ensure campaigns align with priorities and best practices. Collaborate with campus and community stakeholders in support of marketing and promotion of athletics events and initiatives. The Associate AD will oversee budget for LMU Athletics marketing and promotions. Exercise independent judgment on purchases and budgetary decisions for LMU Athletics Marketing and Fan Engagement unit. Ensure projects are completed by identified deadlines and on budget.
Loyola Marymount University, a Carnegie classified R2 institution in the mainstream of American Catholic higher education, seeks outstanding applicants who value its mission and share its commitment to inclusive excellence, the education of the whole person, and the building of a just society. LMU is an equal opportunity employer committed to providing an environment free from discrimination and harassment as defined by federal, state and local law. We invite all persons in the full diversity of their being, life experiences, and beliefs to apply. Please read more about our commitments and our efforts at (https://resources.lmu.edu/officeofinterculturalaffairs/).
We seek candidates who typically possess a Bachelor’s Degree marketing, business, communications, public relations, or related field or equivalent experience. Master’s degree preferred. Minimum 3-5 years’ experience in athletics marketing, promotions, special events, or administration preferred. Evidence of successful service and leadership in athletics marketing positions of increasing responsibility required. Demonstrated experience managing and executing across multiple marketing channels and media; highly developed skills in communications writing and editing; Demonstrated competency with common office productivity software suites (including Microsoft Office), and creative production software (including Adobe Creativity Suite), email marketing tools, social media management tools, web content management systems, quality assurance systems, ADA compliance systems, and analytics reporting software. Must be able to perform successfully in a fast-paced, intellectually intense, and service-oriented environment. Experience working successfully within a complex organization. Willing and able to adjust to changing demands and shifting priorities. Evidence of creative and ambitious leadership style with a track record for leading both strategic and tactical marketing outcomes; Self-starter, able to work independently and entrepreneurially; experience creating, developing and implementing new initiatives. Ability to produce high quality deliverables with meticulous attention to detail. Must be metrics-driven and results-oriented with demonstrated analytical skills. Ability to provide quick turnaround and updates for multiple requests while maintaining a strong reputation of high-quality work. Self-starter with the ability to work independently and entrepreneurially; experience creating, developing, and implementing new initiatives. Highly collaborative style with experience developing and implementing marketing strategies successfully; a background that demonstrates relationship-building, consensus-building, flexibility, and managing through influencing; Demonstrated ability to work effectively and independently with internal and external constituencies and with professionals of varied disciplines to accomplish tasks and projects. Willingness to work evenings and weekends to support programming, events, and major project deadlines.
The Jesuit education we provide is nearly 500 years in the making. It was founded to create a better world for those here and those to come.
Founded in 1911, LMU is a top-ranked Catholic university rooted in the Jesuit and Marymount traditions. We are committed to fostering a diverse academic community rich in opportunities for intellectual engagement and real-world experience. We enroll an academically ambitious, multicultural, and socioeconomically diverse student body. We recruit, retain and support a diverse faculty committed to excellence in teaching, research, scholarship and creativity.