Digital Medical Marketing Manager - Abbott Nutrition
Location: Singapore, Central Singapore
Internal Number: ABLAUS30965286ENUSEXTERNAL
At Nutrition, we use the latest science to create better ways to nourish your body at every stage of life. Because we know that Nutrition is the foundation for living your best life.
We make products that help babies and children thrive, keep bodies strong and active, and support the unique nutrition needs of people with chronic illnesses - to make every stage of life a healthy one.
Brand Marketing Manager, HCP (health-care professional) plays a pivotal role in helping to build HCP strategies, communications and content creation and HCP engagement across Pacific Asia.
Reporting to Head of Marketing, Pacific Asia.
Primary Function / Primary Goals / Objectives:
This position is responsible for leading HCP strategy, communication, content strategy for ethical sales team, HCPs and KOLs, budgeting, development, implementation and evaluation of HCP marketing programs and materials to support the business objectives for Abbott Brand.
This position will contribute to delivery of "best in class" HCP marketing programs and materials in Abbott Affiliates across PA, developing Digital engagement programs for HCP and Ethical teams.
Responsible for developing HCP marketing strategy and leading HCP marketing programs
Develop brand messaging and content strategies that align with the Brand and company insights, competitive analysis, and market intelligence
Define brand narrative in a cohesive and meaningful way across external channels working with Affiliates and Agencies and medical teams. Strategize, develop, and deploy content marketing plans in support of team and company objectives. Build and manage a robust content marketing/editorial calendar
HCP educational program and educational content for HCP: work with Medical Affairs, a medical writer and designated KOLs to develop HCP educational programs & content in a timely fashion within budget
Lead and execute digital HCP engagement strategy
Providing Guidance for Affiliate Marketing teams
Analyze, and report on KPIs for the Brand, SFE and Communications
Partner with external partners (KOLs, consultants, agencies) and internal partners (Affiliate Marketing, SFE, Global Marketing, R&D, Regulatory) for best-in-class programs and execution
University degree (preferably in science/health care/tech/communications or business). MBA is a plus
At least 6-8+ years' experience in Marketing / Brand marketing in Pharmaceutical/HealthCare company.
Experience in at least two Healthcare categories (Rx or/and OTC) or companies
Rep/Sales or SFE experience (as staring career as ethical/medical rep, SFE or Sales manager)
Understanding of current Sales force effectiveness concepts, strategy and best practices
Experience in Content creation and designing HCP materials and digitally driven programs for HCP
Ability to translate brand story into consumer-friendly communication
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.