The Prisoner Wine Company (TPWC) is a best-in-class portfolio of rule-bending luxury wines with a provocative aesthetic. Our portfolio is recognized by consumers and critics alike as one of the most innovative wine brands in the market, leading the resurgence of California luxury red blends and earning âcultâ wine status. TPWC is led by its flagship brand The Prisoner (#1 Super Luxury Red Blend) and supported by fast growing challenger brands Saldo and recently launched Unshackled.
TPWC is a part of the Constellation Brands portfolio of market leading wine, spirits and beer that people love. At Constellation Brands, weâre driven to push boundaries and think beyond today to deliver products and experiences that resonate now, tomorrow and well into the future. Because of this approach, weâre the fastest-growing large CPG company in the U.S. at retail, with operations in the U.S., Mexico, New Zealand and Italy. Our premium portfolio of iconic brands like Corona Extra, Modelo Especial, Kim Crawford, Robert Mondavi, Meiomi, The Prisoner, SVEDKA Vodka, High West Whiskey, and more drive industry-leading growth for us today.
Reporting to the General Manager for TPWC, the Brand Manager will serve as a key member of the brand team providing an opportunity to develop our long-term TPWC brand strategy and lead strategic business initiatives with the support of dynamic cross-functional teams. These initiatives include portfolio strategy, communication planning, sponsorship, event and program activation, and insights-led innovation strategy while managing the total P&L. This is an ideal role for someone who has a passion for brand building, is culturally curious and creative, and enjoys dynamic work environments.
Responsible for development and execution of brand planning and strategy across all areas of brand management to deliver business targets.
Shared responsibility for the delivery of volume, share and profit objectives consistent with overall brand strategy, with P&L accountability for bottom line profitability.
Build brand equity through the design and execution of breakthrough consumer and trade strategies including pricing, packaging, innovation, promotion, public relations, advertising/digital marketing and special events, rooted in analytical and consumer insights.
Develop and execute insights-based strategic innovation plans to position the business for both short- and long-term success.
Perform on-going business and competitive analyses and provide findings and recommendations for corrective action where appropriate to Senior Management.
Work with sales partners and leaders to develop marketing programs and identify opportunities to expand the business. Â
Liase with international teams as global brand owners to insure consistency of brand strategy and execution globally.
Key Foundational Business & Leadership Skills
Thought Leader - Demonstrating industry and content expertise with the ability to pioneer new ideas, solve problems, and influence others while being open to collaboration.
Intense Drive - Leading with passion and a sense of urgency that influences others to follow suit.
Constantly Innovating - Developing and inspiring creative ideas that challenge common thinking.
Personal Leadership - Exhibiting excellent interpersonal skills and self-confidence, coaching and motivating others, and advocating for integrity and inclusion.
Strong Communicator â Demonstrating the ability to influence and communicate/sell the strategies and plans at all levels of the organization.
Results Oriented - Having a GM mindset that focuses on taking decisive action to get things done while finding optimal balance between quality and protecting the bottom-line.
Strong leadership with track record of others seeking out your involvement and leadership for projects.
Ability to self-produce creative ideas, partner with creative agencies and evaluate creative work in the context of brand strategy.
Business acumen and strong analytical skills with a proven track record of utilizing trend analysis and quantitative data to produce actionable insights; financial and P&L understanding.
Experience in developing and managing brand plan to successful execution.
Experience managing complex project list, priorities and budgets, and track record of project management with a focus on driving for results.
Strong developer of people and talent, with the ability to be feedback-forward.
Bachelorâs Degree in related field required; Masterâs Degree preferred.
A minimum of 4+ years of CPG, Beverage Alcohol industry or similar experience in marketing role.
Proficient PC skills (Windows, Word, Excel, PowerPoint), syndicated database experience (IRI or Nielsen), custom database experience.
Able to lift 40 lbs on occasion.
Work in a normal office and/or remote environment.Â Must be able to sit at a workstation for up to 2-hour intervals. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Availability to travel and work weekends or evenings on occasion as required.
Must have a valid U.S. Passport.
San Francisco, California
Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).
If you have taken a moment to unwind with a bottle of beer, toast with glass of wine, or celebrate with a cocktail, chances are that you have shared that moment with Constellation Brands. We are passionate producers of iconic beer, wine and spirits brands that consumers love. From Corona Extra, to Robert Mondavi Wines, to SVEKDA Vodka, we produce over 100 premium brands with sales in nearly 100 countries, making us the number one multi-category beverage alcohol company in the U.S.